Pinnacle Technical Resources is hiring: Product Marketing Manager in Los Angeles

Position: Product Marketing Manager / Marketing Strategist Location: Remote in United States Duration: Contract Job ID: 178561 Job Overview: We are seeking a highly organized and detail-oriented Product Marketing Manager to lead Engagement and Revenue Marketing strategies for Genre Pack subscribers. The role focuses on driving engagement with linear and premium content, increasing base package and bolt-on revenue, and reducing subscriber churn. The ideal candidate will manage strategic campaigns across multiple channels, including Email, SMS, dotcom, and in-app platforms, leveraging tools like Braze CRM to deliver automated and personalized customer journeys. This position requires collaboration with cross-functional teams to develop modern marketing strategies that enhance product engagement, retention, and revenue opportunities. Responsibilities: Develop and execute lifecycle strategies for engagement, upsell/cross-sell, retention, and churn mitigation for Genre Pack subscribers. Act as the Marketing lead for Genre Pack strategies, representing the team’s best interests and implementing best practices in cross-functional work streams. Manage strategic campaigns across Email, SMS, dotcom, and in-app platforms, focusing on automation and personalization. Collaborate with analysts and stakeholders to develop testing strategies and demonstrate incremental value through campaign performance. Launch strategies with measurement plans to track performance against KPIs, including product engagement, revenue, and subscriber retention. Utilize customer insights, behavioral data, segmentation, and campaign performance trends to identify new communication opportunities and optimize existing journeys. Develop a close feedback loop with team and marketing leadership for program updates and to address obstacles as needed. Own campaign performance and support business cases with cost/benefit analysis to drive value for the subscriber base and the enterprise. Qualifications: Experience building app-based messaging strategies leveraging a CRM’s marketing automation and personalization capabilities (e.g., Braze CRM preferred). Engagement or revenue strategy experience with app-based streaming or SVOD subscription services preferred, but other app-based company experience will be considered. Proven ability to autonomously lead enterprise strategic initiatives, including discovery work, strategy/roadmap development, and implementation. 2+ years of communications or campaign strategy experience for large to midsized enterprises, with an emphasis on automation, personalization, and efficiency. Strong ability to collaborate cross-functionally with key stakeholders and leaders across the enterprise. Proficiency in communicating program updates, performance, strategy, and roadmaps with senior marketing leadership. Experience in building business cases and developing strategic testing plans. Solution-oriented mindset with the ability to troubleshoot, find creative solutions, and automate processes where possible. About PTR Global: PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit www.ptrglobal.com At PTR Global, we understand the importance of your privacy and security. We NEVER ASK job applicants to: Pay any fee to be considered for, submitted to, or selected for any opportunity. Purchase any product, service, or gift cards from us or for us as part of an application, interview, or selection process. Provide sensitive financial information such as credit card numbers or banking information. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup. Pay Range: $70 - $77/hr on W2 The specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work. If you receive a suspicious message, email, or phone call claiming to be from PTR Global do not respond or click on any links. Instead, contact us directly at +1 214-740-2424. To report any concerns, please email us at legal@pinnacle1.com During the hiring process, we may use artificial intelligence (AI) tools to assist in evaluating information related to your application. These tools may help analyze job-related qualifications or assist recruiters in reviewing applications and interview responses. AI-generated information is one factor considered in our hiring process. Final employment decisions are made by qualified hiring personnel and are not based solely on AI-generated recommendations.

In Summary: PTR Global is seeking a Product Marketing Manager to lead Engagement and Revenue Marketing strategies for Genre Pack subscribers . The role focuses on driving engagement with linear and premium content, increasing base package and bolt-on revenue . The ideal candidate will manage strategic campaigns across multiple channels, including Email, SMS, dotcom, and in-app platforms .

En Español: Posición: Gerente de Marketing de Productos / Estrategista de Mercadotecnia Ubicación: Remote en Estados Unidos Duración: Contract Job ID: 178561 Overview of Job: Buscamos un gerente de marketing de productos altamente organizado y orientado al detalle para liderar estrategias de mercadotecnia de compromiso e ingresos para suscriptores del género Pack. El papel se centra en impulsar la participación con contenido lineal y premium, aumentar el paquete básico y los ingresos impulsados, y reducir las ganancias de suscripción. Lanzar estrategias con planes de medición para rastrear el rendimiento frente a los KPI, incluidos la participación en productos, ingresos y retención de suscriptores. Utilice las ideas del cliente, datos conductuales, segmentación y tendencias de desempeño de la campaña para identificar nuevas oportunidades de comunicación y optimizar viajes existentes. Desarrolle un bucle de retroalimentación cercano con el liderazgo de equipo y marketing para actualizaciones de programas y abordar obstáculos según sea necesario. Propio rendimiento de campañas y apoyar casos comerciales con análisis de costo/beneficio para generar valor para la base de clientes y la empresa. Calificaciones: Experiencia en la construcción de estrategios de mensajería basadas en aplicaciones aprovechando capacidades de automatización de marketing y personalización de CRM (por ejemplo, Braze CRM se prefiere). Experiencia en la construcción de casos comerciales y el desarrollo de planes de pruebas estratégicas. Mentalidad orientada a soluciones con capacidad para resolver problemas, encontrar soluciones creativas y automatizar procesos siempre que sea posible. Sobre PTR Global: PTR global es un proveedor líder de tecnología de la información y soluciones para las fuerzas laborales. Nuestros consultores de tiempo completo tienen acceso a beneficios, incluidas las contribuciones médicas, dentales, visuales y 401K, así como PTO, licencia por enfermedad y otros beneficios mandados por el estado o localidades en los que reside o trabaja. Si recibe un mensaje sospechoso, correo electrónico o llamada telefónica afirmando ser de PTR Global no responde ni hace clic en ningún vínculo. En su lugar, póngase en contacto con nosotros directamente al +1 214-740-2424. Para informar cualquier preocupación, envíe un correo electrónico a legal@pinnacle1.com Durante el proceso de contratación, podemos usar herramientas de inteligencia artificial (AI) para ayudar a evaluar la información relacionada con tu solicitud. Estas herramienta pueden ayudar a asistir a calificaciones relacionadas con el trabajo o reclutadores en la revisión de solicitudes e entrevistas. La información generada por AI es considerada una factor final en nuestro proceso de empleo. Las decisiones de contratar son tomadas exclusivamente por personal cualificado y no se basan en recomendaciones calificadas..