Brand and Content Strategist

Senior Brand And Content StrategistDust is looking for a senior Brand and Content Strategist to define how our story comes to life across markets, channels, and formats.You will own Dust's global brand and content strategy: deciding which stories we tell, who they are for, where they should appear, and how they advance the business. You will turn company priorities, product innovation, customer outcomes, and the emerging AI Operator movement into narratives and programs that earn sustained attention.This is a strategy-led role with a strong editorial point of view, and it owns the work from strategy through execution across the channels where Dust tells its story. You will create flagship content yourself and bring in contractors, agencies, or other partners when additional capacity or specialist expertise will help. You will start as a senior individual contributor, with the opportunity to build a team as the function grows.You will have the opportunity to shape how a category-defining AI company shows up across the US and Europe while the market, and the conventions for communicating within it, are still being formed.Define Dust's Global Brand And Content StrategyOwn the content program across social, video, customer, community, and editorial channels, carrying work from strategic direction through executionDecide which stories Dust should tell, who they are for, and where they should show upTranslate Dust's company narrative and positioning into a distinctive content strategy for the US and EuropeBuild a content roadmap around company priorities, audience needs, market opportunities, and gaps across the funnelEstablish the voice, editorial standards, and creative principles that make Dust's content recognizable and trustedBuild The Stories And Programs That CompoundTurn product launches, customer outcomes, company milestones, and market shifts into stories that earn attention and deepen understandingBuild customer storytelling into a flagship, multi-format programChampion the AI Operators rewiring how work gets done inside their companiesTell the story of how Dust runs on Dust and shape compelling programs with customers and ecosystem partnersScale Storytelling Through OthersBuild a customer and partner co-marketing and storytelling engine to drive credibility and relationship-buildingEnable voices within Dust, from engineering to go-to-market, to contribute authentic public-facing storiesBuild the playbooks, briefs, workflows, and creative network needed to produce and scale high quality content consistentlyBuild content operations on Dust and set the standard for an AI-powered content functionConnect Content To Business OutcomesDefine success across awareness, audience growth, engagement, influence, and qualified demandBuild the measurement systems needed to understand which stories, formats, and channels are working and continually refine the strategyPartner with product marketing, growth, comms, community, and field marketing on launches and integrated programs.What You'll BringHave 5-7+ years of content or brand strategy experience at a fast-growing B2B software companyHave built a brand people genuinely care about; you think like a media company operating inside a marketing orgHave a strong grasp of modern distribution: social-first content, LinkedIn dynamics, video, community, and creator-style playbooks in an enterprise contextAre a stellar storyteller across a wide range of formats and topics, able to make complex technology clear, credible, and compellingConnect content to business results, and use both qualitative and quantitative signals to decide what to make nextScale through others: you build productive relationships with cross-functional teammates, customers, agencies, and freelancers, and you create systems that outlast any single piece of contentAre deeply fluent in (and curious about) AI: you'll run your own function on Dust and speak the language of our buyers and usersAre based in New York or San FranciscoScope NotesTo be explicit about boundaries with adjacent functions, this role does not own:Co-founder presence, executive thought leadership, PR, or communications (owned by our Comms & Ecosystem lead; you'll collaborate closely on narrative alignment)Core product marketing or positioningGrowth experimentation and paid acquisitionLocationWe're prioritizing building our team with an in-person culture at our offices in Paris, San Francisco, and New York because we value the magic that happens when talented people work closely together.We have an office-first culture. Some of the best things about building at Dust are the energy, the fast decisions, and the unexpected conversations that unlock a hard problem, which happen because we are in the same room. Being together is not a formality, it is how we do our best work, and it is something we actively protect. That said, we hire people with strong judgement and we extend that trust to how they manage their time. When working from home makes more sense for what you need to get done that day, we trust you to make that call.Why DustThe models are powerful enough. What's missing is the product layer where AI meets how companies actually work. That's what we're building: the infrastructure that lets any team turn scattered knowledge and tools into coordinated execution with agents they build, own, and run themselves.We use Dust ourselves every day. We get to shape how humans and agents collaborate while solving our own problems with the product we ship. That loop is rare, and it's why we move fast.If you're excited about defining a new category and want to join a determined team of optimists who focus on users, ship fast, and don't take themselves too seriously, we'd love to talk.Even if you don't check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we're more interested in your potential and passion than a perfect match to our checklist.Learn how we think and work.Our product constitution, a story about our missionAgents at work - Latent Space, podcast with our cofounder, Stanislas Polu, 2024LLMs reasoning and agentic capabilities over time - dotAI, podcast with our cofounder, Stanislas Polu, 2024