Sales Operations & Inside Sales Manager | Metal Manufacturing

Sales Operations & Inside Sales Manager | Manufacturing

Location: Anaheim, CA | Hybrid Base Salary: $80,000 to $120,000 depending on experience Bonus / Commission: Performance based Expected Total Compensation: $120,000 to $160,000+
About the Role

This role sits at the center of our sales organization.
You will help run the day to day sales process, maintain an accurate CRM and pipeline, follow up on open opportunities, coordinate with estimating and production, reactivate old customers, and proactively reach out to new prospects.
This is not a passive sales administration or customer service job.
We want someone who is equally comfortable cleaning up a CRM, calling a customer about a six figure quote, working with production on a delivery issue, and picking up the phone to reopen a dormant account.
Your job is simple: make sure opportunities do not fall through the cracks and help turn more of them into revenue.
What You Will Own

Sales Operations & CRM

Own the accuracy and discipline of our CRM and sales pipeline
Ensure opportunities have accurate values, stages, expected close dates, next steps, and customer feedback
Keep open, won, lost, and reactivated opportunities properly categorized
Make sure sales activity and customer conversations are documented
Build and maintain useful sales reports and forecasts
Identify stalled opportunities and make sure someone is taking action
Help management understand what is likely to close, what is stuck, and why
Quote Follow Up & Conversion

Track open quotes from submission through purchase order or loss
Follow up directly with customers by phone and email
Ask why we have not received the PO and what needs to change for Pen to win the business
Work with estimating and engineering when pricing, scope, lead time, or technical requirements need to be revisited
Reengage lost quotes when there is an opportunity to win the work back
Measure and improve quote to order conversion
Customer & Account Growth

Maintain regular contact with existing customers
Identify additional programs, parts, projects, and opportunities within current accounts
Reactivate dormant and former customers
Call customers who have stopped sending RFQs and understand why
Develop relationships with purchasing, engineering, operations, and other customer stakeholders
Make sure strong customer relationships translate into additional RFQs and revenue
Outbound Sales & New Markets

Make targeted outbound calls to prospective customers
Help Pen identify and penetrate attractive new markets and customer segments
Work prospect lists and convert outreach into conversations and RFQs
Support specialized outside sales and business development efforts
Follow up on leads generated by marketing, referrals, trade shows, and other channels
Help determine which markets and outreach strategies are actually producing opportunities
Manufacturing Coordination

Work closely with estimating, engineering, production, purchasing, and operations
Understand customer requirements, drawings, specifications, quantities, and delivery expectations
Coordinate internally when customer opportunities require technical or operational input
Communicate intelligently with customers about quotes, production status, lead times, and issues
Help ensure the commitments Sales makes can actually be executed by the plant
Who We Want

We are looking for someone who combines the discipline of a strong sales operator with the urgency of a salesperson.
You should be:
Extremely organized and disciplined about follow through
Comfortable making outbound and cold calls
Persistent without needing constant supervision
Comfortable asking customers directly for the order
Analytical enough to understand pipeline, conversion rates, forecasts, and sales performance
Able to move between customers, CRM, estimating, engineering, and production throughout the day
Curious about manufacturing and willing to learn how our products are actually made
Comfortable working in an entrepreneurial environment where priorities move quickly
Someone who sees an old quote, dormant account, or incomplete CRM record and instinctively wants to fix it
Preferred Experience

3+ years in sales operations, inside sales, account management, or technical sales
Experience in custom manufacturing, machining, fabrication, engineered components, aerospace, or another made to print environment strongly preferred
Experience working with RFQs, quotations, drawings, specifications, and manufacturing customers
Experience with CRM pipeline management and sales reporting
Demonstrated success following up on opportunities and growing customer accounts
Experience selling commodity materials or catalog products can be relevant, but we strongly prefer candidates who understand custom engineered manufacturing and the coordination required between customers, estimating, engineering, and production.
What Success Looks Like

You will be successful when:
Management can trust the CRM and sales forecast
Every meaningful quote has a clear owner, next step, and expected decision date
Open quotes receive consistent follow up
Lost opportunities are understood rather than simply marked lost
Dormant customers are actively reengaged
Existing customers are generating more opportunities
New outbound activity is producing RFQs
Sales and production communicate effectively
Fewer opportunities fall through the cracks
Quote conversion and revenue improve
Why Pen

This is an opportunity to help build the sales operating system of a growing manufacturing company rather than inherit a rigid corporate process.
You will work directly with sales leadership, estimating, engineering, and operations and have visibility into the entire process from the first customer conversation through production.
We are looking for someone who wants ownership, likes fixing messy processes, enjoys talking to customers, and wants their work directly tied to revenue growth.