Marketing Manager

Raide exists to elevate human-powered movement in the mountains. We design and build the highest-performing and most functional equipment and apparel for ski touring and running.
We are one of the fastest-growing brands in outdoor sports by defying industry norms and holding an uncompromising bar across product, storytelling, and how we operate internally. This is a rare opportunity to help build a generational brand from the ground up — where everything you create directly shapes how athletes experience the mountains.
ROLE OVERVIEW The Brand Marketing Manager will partner closely with the Head of Brand Marketing to bring Raide’s brand strategy to life across all consumer touchpoints.
This role is equal parts creative execution, campaign management, and operational excellence . You will own the day-to-day execution of marketing initiatives across social, email, partnerships, product launches, and events, ensuring every campaign is cohesive, high-quality, and on time.
If the Head of Brand Marketing sets the direction, you make it happen.
RESPONSIBILITIES Campaign Execution & Launch Support Execution of seasonal product launch GTM
Build marketing calendars and timelines
Coordinate creative assets across email, social, web, and paid
Ensure campaign messaging is consistent across channels
Track performance and pull learnings forward
Support execution of brand partnerships and collaborations

Social Media Management Execute the weekly social calendar
Draft captions and short-form copy
Coordinate content shoots and athlete content submissions
Manage graphic design needs
Track engagement and growth metrics

Website Ensure the website information is up to date
Build out the site for product launches
Monitor site performance and identify areas of improvement

Email Marketing Build and deploy campaigns in Klaviyo
Write email copy aligned with brand voice
Coordinate design assets
Support lifecycle and automation flows
Support communication with athlete team
Track deliverables and campaign integration
Coordinate athlete content for launches
Events Support planning and execution of Raide events
Coordinate logistics and marketing promotion
Capture and distribute post-event content

Brand Stewardship Maintain a high bar for quality across all outputs
Ensure messaging is cohesive and on-brand
Uphold Raide’s visual and tonal standards
WHO YOU ARE 3-5 years of experience at a consumer brand
Experience executing product launches
Experience managing social and email marketing
Experience working with athletes, influencers, or partnerships
Comfortable working in a fast-paced, lean environment
Strong copywriting across social and email
Experience in Shopify, Klaviyo, GA4
Organized and timeline-driven
Analytical and performance-aware
Comfortable leveraging AI tools for efficient creative production
Willing and able to travel ~1x/month for events and campaigns
Deep understanding of mountain and endurance culture
This role includes participating in campaign shooting in real-world mountain environments which may require skiing and running.
WHAT WE OFFER Competitive salary ($60k–$85k depending on experience)
We are an Equal Opportunity Employer and are committed to building a diverse, inclusive workplace where everyone can thrive. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.
We are committed to providing reasonable accommodations for qualified individuals with disabilities throughout the application and hiring process. If you require an accommodation to participate, please contact us at hr@raideresearch.com and we will work with you to meet your needs.
Age-Identifying Information In support of fair and equitable hiring practices, we ask that applicants omit age-identifying information from their application materials – such as graduation years, years of attendance, or dates unrelated to job qualifications. This helps ensure all candidates are evaluated solely on their skills, experience, and ability to perform the role.

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