Performance Marketing Manager

We're looking for a Performance Marketing Manager to own and scale paid media across Amazon, Walmart, Meta, TikTok, Google, and additional marketplace and retail media channels for a fast-growing clean-label snack brand. You will manage campaigns end to end, optimize for profitability rather than vanity metrics, and work directly with leadership to drive efficient, scalable growth across every channel.

This is not a brand awareness role. We are looking for someone who understands performance marketing at a deep level - contribution margin, TACOS, marketplace algorithms, and how to profitably scale a consumable CPG brand across multiple channels simultaneously. If you are highly analytical, execution-focused, and take genuine ownership of campaign performance and business outcomes, this role is a strong fit.

Why You'll Want to Join

You will be paid in USD (bi-monthly: every 15th and 30th)

Paid Time Off in accordance with company policy

Observance of Holidays per company guidelines

100% remote setup so you can work wherever you're most productive

This role requires availability during US business hours

Own the full paid media function for a growing CPG brand with real retail traction across major marketplaces and retail chains

High-ownership performance marketing role with direct impact on revenue and profitability

What You'll Work On
Marketplace and Paid Media Management

Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP

Manage Walmart Connect campaigns and improve performance

Launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram

Launch, test, and optimize TikTok Shop and TikTok Ads campaigns

Manage Google Ads campaigns across Search, Shopping, YouTube, and Performance Max

Manage Reddit advertising campaigns and identify relevant community targeting opportunities

Support Instacart Ads and other retail media initiatives

Help drive growth and visibility on Faire and other marketplace channels

Performance Optimization

Improve TACOS, ROAS, contribution margin, and overall campaign profitability

Conduct keyword research, bid optimization, audience targeting, and campaign restructuring

Continuously test creative, audiences, landing pages, and promotional strategies

Identify scaling opportunities while maintaining efficiency targets

Monitor inventory levels and adjust advertising spend accordingly

Analyze customer acquisition costs, repeat purchase behavior, and LTV

Reporting and Analytics

Build and maintain weekly performance dashboards across all channels

Report on channel performance, trends, and growth opportunities with clear, actionable recommendations

Analyze competitive activity and marketplace trends

Interpret data quickly and make fast decisions based on performance signals

Cross-Functional Collaboration

Work closely with leadership, operations, and creative teams

Coordinate product launches and promotional campaigns across channels

Help improve product listings and conversion rates

Support marketplace expansion opportunities as the brand grows

What You Bring

3 or more years managing performance marketing for e-commerce or CPG brands

Deep, hands-on Amazon PPC experience across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP

Experience managing Meta Ads across Facebook and Instagram

Experience managing Google Ads and YouTube campaignsExperience scaling TikTok Shop or TikTok Ads

Strong analytical skills with advanced Excel and Google Sheets proficiency

Ability to interpret performance data and make fast, confident decisions

Experience managing advertising budgets profitably with a clear understanding of contribution margin and efficiency targets

Strong ownership mentality with the ability to execute quickly in a lean, entrepreneurial environment

Nice to Have

Experience with Reddit Ads and community-driven marketing

Experience with Instacart Ads or retail media networks

Background in food, beverage, or snack brand marketing

Experience working with Shopify brands

Familiarity with tools such as Helium 10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms

Understanding of retail velocity and omnichannel strategy

Experience with creative testing and landing page optimization

If you are a data-driven performance marketer who understands profitability and contribution margin, can manage campaigns across multiple channels simultaneously, and want to own paid media for a growing CPG brand with real commercial momentum, this role gives you the ownership and the direct impact to do your best work.

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