Digital Content & Social Media Manager

Employee Type 12 Mo Full-Time
Required Degree 4 Year Degree
Manage Others No
Contact information
Phone 727-522-2111 Ext. 223
The Digital Content & Social Media Manager is a member of the Marketing and Communications team responsible for creating timely, engaging visual content that brings the Shorecrest experience to life across digital platforms.
This hands-on role manages the School’s day-to-day social media presence and produces photography, short-form video and digital graphics for institutional communications, marketing campaigns and community storytelling. The Digital Content & Social Media Manager regularly attends activities and events across campus, identifies compelling stories and translates them into polished, platform-appropriate content.
The position reports to the Director of Marketing and Communications and collaborates closely with the Creative Director, Web Developer and Communications Manager, and colleagues across campus.
Essential Functions Manage the School’s day-to-day social media presence, including planning, writing, scheduling and publishing content
Maintain a social media content calendar aligned with institutional priorities, campus events, admissions initiatives and advancement efforts
Create platform-specific content, including Reels, Stories, carousels and other short-form formats
Monitor platform activity, respond to or route messages appropriately and elevate sensitive or reputational concerns
Track content performance and use analytics to inform future planning
Stay current on platform trends and evaluate their relevance to the School’s brand and audiences
Capture high-quality photography and video of student learning, athletics, arts, events and campus life
Proactively identify visual storytelling opportunities across campus
Produce short-form videos from concept through completion, including filming, interviewing, editing, captioning and publishing
Edit and prepare photography for social media, web, email and other digital uses.
Organize, label and archive photo and video assets according to departmental standards
Follow established practices related to student privacy and media permissions
Design digital graphics for social media, email, websites, digital displays and online advertising
Adapt established campaigns and visual identities into platform-specific assets
Use templates and brand standards to produce routine graphics efficiently and consistently
Partner with the Creative Director on larger campaigns and projects requiring original creative direction
Resize, reformat and optimize creative assets for multiple platforms
Requirements Bachelor’s degree in communications, marketing, digital media, journalism, photography, graphic design or a related field, or equivalent professional experience
At least two years of experience producing digital or social media content
Demonstrated experience managing organizational or brand social media accounts
Strong photography, video editing, graphic design and writing skills
Proficiency with Adobe Creative Cloud, Canva and social media publishing and analytics tools
Portfolio demonstrates social media, photography, video and digital design work
Strong organization, judgment and ability to manage multiple assignments and deadlines
Ability to work comfortably and professionally with students, families, faculty and staff
Ability to attend occasional evening and weekend events as needed
Experience in education, nonprofit or another mission-driven organization preferred

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