Web Master/Developer - Healthcare

Web Master / Web Developer

Skilled Wound Care

Our Mission

At Skilled Wound Care our mission is simple - to touch and improve as many patient lives as possible. Every role at SWC exists to support that mission. As our Web Master you will play a critical role in ensuring our digital presence reflects the excellence and professionalism of the organization we are building.

About the Role

Skilled Wound Care is seeking an experienced and creative Web Master to own and manage our entire digital presence. This is a hands-on role responsible for the development, maintenance, optimization, and performance of the Skilled Wound Care website and all associated digital properties.

You will work closely with our marketing, recruiting, and leadership teams to ensure our website is fast, functional, visually compelling, and optimized for search. If you are passionate about web technology, digital performance, and building something meaningful - we want to hear from you.

MUST BE LOCATED IN LOS ANGELES, CA

What You Will Do

Website Development and Maintenance
Own the day-to-day management and maintenance of the Skilled Wound Care website and all associated digital properties
Develop, update, and optimize web pages using HTML, CSS, JavaScript, and relevant CMS platforms
Ensure the website is fully functional, mobile-responsive, and consistently delivering an excellent user experience
Troubleshoot and resolve website issues, bugs, and technical errors quickly and effectively
Manage all website hosting, domain, and SSL certificate renewals
Implement and maintain website security protocols to protect company and patient-facing data
Perform regular website audits and updates to keep content current and accurate
Search Engine Optimization

Develop and execute a comprehensive SEO strategy to increase organic search visibility for Skilled Wound Care
Conduct ongoing keyword research to identify opportunities in physician recruitment, wound care, and skilled nursing facility markets
Optimize all on-page SEO elements including meta titles, descriptions, headers, image alt text, and internal linking
Build and manage a backlink strategy to improve domain authority
Monitor and report on SEO performance using Google Analytics, Google Search Console, and SEMrush or similar tools
Stay current on Google algorithm updates and adjust strategy accordingly
Digital Marketing Support

Build and maintain landing pages for physician recruitment campaigns, facility partnerships, and marketing initiatives
Integrate and manage web forms, lead capture tools, and CRM connections
Support email marketing campaigns by building and maintaining HTML email templates
Collaborate with the marketing team on paid digital advertising landing pages - Google Ads, LinkedIn, Indeed, and Doximity
Manage website integrations with third-party tools - ATS, CRM, analytics, and scheduling platforms
Implement and manage tracking pixels, Google Tag Manager, and conversion tracking
Performance and Analytics

Monitor website performance metrics daily - traffic, bounce rate, session duration, conversion rate, and page speed
Generate weekly and monthly performance reports for leadership
Identify and implement opportunities to improve website speed, performance, and user experience
Conduct A/B testing on key pages to optimize conversion rates
Ensure the website meets WCAG accessibility standards
Content Management

Manage and update website content in collaboration with marketing and clinical teams
Upload blog posts, press releases, job listings, and clinical resources to the website
Ensure all content is formatted correctly, mobile-friendly, and SEO-optimized
Maintain a consistent and professional brand voice and visual identity across all web properties
Manage media assets - images, videos, and graphics - organized in a central digital asset library
What We Are Looking For

Minimum

3 to 5 years of web development or web master experience

- required
Proficiency in

HTML, CSS, and JavaScript

- required
Experience with

WordPress or similar CMS platforms

- required
Strong understanding of

SEO best practices

and proven results improving organic search rankings
Experience with

Google Analytics, Google Search Console, and Google Tag Manager
Familiarity with

web hosting, domain management, and SSL certificates
Experience building and optimizing

landing pages for marketing and recruitment campaigns
Knowledge of

website security best practices

and data protection
Strong attention to detail with a

pixel-perfect design sensibility
Ability to manage multiple projects and priorities in a

fast-paced remote environment
Strong written communication skills for collaborating with internal teams
Self-motivated and dependable - comfortable working independently with minimal supervision
Preferred Qualifications

Experience in

healthcare, physician recruitment, or post-acute care

industry websites
Proficiency in

Adobe Creative Suite or Figma

for design collaboration
Experience with

HubSpot, Salesforce, or similar CRM integrations
Knowledge of

HIPAA compliance requirements

for healthcare websites
Experience with

paid digital advertising

- Google Ads, LinkedIn, Meta
Familiarity with

ATS integrations

for career page and job posting management
Experience with

video embedding and multimedia content management
Basic

graphic design skills

- ability to resize images, create simple banners and graphics
Knowledge of

Schema markup and technical SEO
Experience with

Cloudflare or similar CDN and security platforms
Technical Skills Summary

Skill

Required / Preferred

HTML and CSS

Required

JavaScript

Required

WordPress or CMS

Required

Google Analytics

Required

Google Search Console

Required

SEO strategy and execution

Required

Google Tag Manager

Preferred

Figma or Adobe Creative Suite

Preferred

HubSpot or CRM integration

Preferred

HIPAA web compliance

Preferred

Schema markup

Preferred

Cloudflare or CDN management

Preferred

Work Environment and Schedule

In-Person
Full time - Monday through Friday core business hours
Occasional availability required for urgent website issues outside of core hours
Why Join Skilled Wound Care

A mission-driven culture built around improving patient lives every day
A collaborative and growing team that values creativity and innovation
A rapidly expanding organization with real opportunities to grow your role and responsibilities
Your work will directly support physician recruitment and patient care across the country
Competitive compensation package
Full benefits including Medical, Dental, and Vision coverage
401k plan
Earned Time Off (ETO)
Compensation

Salary range:

$65,000 - $90,000

annually depending on experience
Performance-based bonus opportunities

Great Place to Work® Certified!

Skilled Wound Care is proud to be Certified™ by Great Place to Work® for the 4th year in a row. The prestigious award is based entirely on what current employees say about their experience working at Skilled Wound Care. This year, 95% of employees said it's a great place to work - 39% higher than the average U.S. company.

Skilled Wound Care will ask all candidates to perform pre-employment confidential DiSC testing and appropriate relevant skills testing prior to hiring.

Skilled Wound Care is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability or genetic information.