Sales Director

This is

not

a traditional Director of Sales role.
We’re launching a premium performance brand into the US market and looking for a

hands-on sales leader

to build our dealer network from

zero to 500+ accounts .
What you’ll do
Build the US dealer network from the ground up
Personally prospect, pitch and close independent retailers & regional chains
Own the full sales cycle
Build long-term dealer relationships
Recruit and lead a

3–5 person sales team
Develop the sales process, territories and growth strategy
Represent the brand at industry events and trade shows
Travel extensively across the US
What we’re looking for
7+ years B2B sales experience
Proven

hunter / new business

track record
Experience selling to

SMBs, independent retailers or specialty dealers
Demonstrated

zero-to-one

territory or market-building experience
Entrepreneurial, hands-on and commercially driven
Comfortable being both a

sales leader and individual contributor
Cycling, outdoor, sporting goods or performance products
Technical product sales
The opportunity
You’ll be joining at the

ground floor

with significant ownership over the US market. Build the network, build the team, build the playbook — and grow with the business as it scales.
If you're a

hunter who loves building things from scratch , this could be a very exciting next move.

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