Lifecycle Marketing Automation Strategist

Aristocrat Interactive seeks a Marketing Automation Strategist to lead the Michigan iLottery program’s lifecycle, automation, and personalization initiatives. You will own the automation roadmap, define priorities with leadership, and implement multi-channel journeys across email, SMS, push, weblayers, and in-app messaging.
You will leverage predictive modeling, ensure QA and testing, and drive insights from campaign results to optimize performance.

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