Senior Public Relations Manager

Public Relations Manager | Shape the Voice of an Elite Global Law Firm | Hybrid

Salary Range

+ Annual Bonus

The best Public Relations professionals don't simply generate press coverage.

They shape reputations.

Plona Partners has been exclusively retained to identify an experienced Public Relations Manager for a prestigious AmLaw law firm recognized for advising many of the world's leading companies in high-stakes litigation, energy, technology, tax, and corporate matters. While we're keeping the firm's identity confidential during the early stages of the search, this is a unique opportunity to become one of the firm's primary storytellers—working directly with nationally recognized attorneys and firm leadership to elevate one of the legal industry's most respected brands. If you're passionate about strategic communications, thrive in fast-moving environments, and know how to transform complex legal developments into compelling media stories, this is the opportunity you've been waiting for.

The Opportunity
This is far more than a traditional media relations role. You'll lead strategic public relations initiatives for nationally recognized Litigation and Tax practices while partnering with attorneys, marketing leadership, and journalists across legal, business, energy, and technology media. From breaking news to landmark litigation, major transactions, industry trends, and thought leadership campaigns, you'll help position attorneys as trusted voices while protecting and strengthening the firm's global reputation.

What You'll Be Doing

Develop and execute strategic public relations campaigns that elevate the firm's visibility across key practice areas

Lead media relations for nationally recognized Litigation and Tax practices

Build and maintain relationships with leading journalists across legal, business, energy, technology, and trade publications

Identify newsworthy client matters, legal developments, and industry trends that create meaningful media opportunities

Pitch compelling stories, attorney commentary, and thought leadership to national media outlets

Prepare attorneys for interviews, media appearances, podcasts, and speaking engagements

Draft press releases, media statements, talking points, award submissions, and firm announcements

Manage the firm's social media presence across LinkedIn, Instagram, and X while maintaining an integrated editorial calendar

Promote earned media, major victories, attorney achievements, and firm initiatives across digital platforms

Partner closely with Marketing, Brand, Business Development, and firm leadership on strategic communications initiatives

Monitor breaking news and quickly position attorneys to provide timely market commentary

Measure campaign effectiveness through media analytics, reporting, and performance metrics

Manage external public relations agencies and strategic communications vendors

Why This Opportunity Stands Out

Join one of the world's most respected international law firms

Become the strategic communications partner for nationally recognized legal practices

Work directly with elite attorneys, firm leadership, and executive management

Influence the firm's reputation across business, legal, energy, technology, and national media

Highly visible role with significant autonomy and strategic impact

Hybrid work environment with exceptional long-term career growth

We're Looking For

7+ years of public relations or media relations experience within a law firm or professional services organization

Established relationships with journalists across national business, legal, energy, technology, and trade media

Exceptional writing, editing, and storytelling abilities

Strong understanding of how sophisticated law firms operate and the nuances of legal public relations

Experience developing proactive media strategies and managing high-profile communications initiatives

Background working with media platforms such as Meltwater, Muck Rack, Cision, Roxhill , or similar tools

Outstanding organizational skills with the ability to manage multiple priorities under tight deadlines

Executive presence with the confidence to advise partners and senior leadership

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