Consumer Brands Marketing United States, Culver City, CA, CA Full Time Regular
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- Translate professional insights, cultural trends, and consumer behavior into differentiated product concepts, positioning, and global campaigns
- Partner with Marketing Director, shaping brand strategy and long-range innovation pipeline in close collaboration with senior brand leadership
- Own select product strategy including new launch forecasting, sizing, and business case development
- Present clear recommendations to leadership and sharpening facts to drive confident decision making
- Lead end to end new product development, building strong product briefs and data driven business cases aligned to brand, performance, and financial targets
- Own stage gates for cross functional alignment to deliver high performance, margin accretive innovation
- Partner with R&D and Supply Chain to manage development timelines and ensure on time launches meeting cost of goods benchmarks (COGs)
- Communicate project status, risks, and key decisions clearly to internal and external stakeholders
- Partner with Consumer Market Research to brief, test, and validate concepts with professional stylists, consumers and research partners
- Craft market-leading product positioning marketing concepts and compelling claims for new launches
- Partner closely with Packaging to lead pack briefs, color and material direction, and artwork routing, ensuring packaging delivers on brand vision, shelf impact
What makes you a good fit
- 5+ years of experience with a focus in professional haircare or beauty
- Strong understanding of professional and consumer needs
- Bachelors' degree or relevant experience in new product development
- Strong strategic thinking, ability to deduce conclusions from market research to develop and execute effective brand strategies
- Proficient in utilizing data to make informed choices
- Excellent communication, collaboration, and project management abilities
- High attention to detail and ability to manage multiple priorities
- Financial acumen (budget management, business cases, P+Ls)
- Advanced presentation skills and storytelling for senior level audiences
- Leadership capabilities to foster a collaborative work environment
Some benefits of joining Henkel
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
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Job Locations: United States, CA, Culver City, CA
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