Product Marketing, Senior Advisor- Marketing Solutions

Product Marketing, Senior Advisor- Marketing SolutionsNew York, United States of AmericaUp to $190,000/ yearProduct Manager Sales Engineer Solution Consultant Product Analyst Digital Marketing Manager Marketing Manager Product Marketing Manager Product Leaderhackajob is partnering with TransUnion to fill this position. Create a profile to be automatically considered for this role—and others that match your experience.TransUnion's Job Applicant Privacy NoticeTeam OverviewThe Product Marketing team at TransUnion is responsible for driving go-to-market strategy by shaping product positioning, messaging, and market differentiation. The team plays a critical role in launching and enabling products by partnering closely with product, sales, and marketing to translate innovation into customer value and business impact.This role reports directly to the Senior Director within the Product Marketing division. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.Role Overview and Core ResponsibilitiesLead GTM strategy, messaging, storytelling, pitch decks, promotional collateral, and sales enablement for TransUnion's Identity, Audiences, and Measurement solutionsPartner with product management to develop GTM strategy, track KPIs, and co-manage pipeline and revenue across US and global marketsManage cross-functional execution of go-to-market programs, including collaboration with international teams (UK, Canada, Germany, India, South Africa)Drive market awareness through industry events, speaking engagements, and thought leadership, supported by market research and competitive analysisDiagnose client and prospect needs, translating into questions and use cases, architect the story and position to solve critical client marketing opportunitiesApply AI and machine learning–driven insights to inform product positioning, audience strategy, and go?to?market decisions, with the ability to translate technical capabilities into clear, customer?centric value storiesWork closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute GTM strategies and report/synthesize results against KPIsRequired Knowledge and Experiences10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technologyExperience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry, with comprehension of marketing analytics, media strategy, data management/integrations, and data scienceExperience working with AI, Automation, consumer insights, and machine learning, with fluency in applying these to product marketing and go-to-market strategiesExtensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journeyDemonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth, with a strong obsession for customer insights and curiosity for the "why behind the buy"Required Technical SkillsFluency in leveraging AI?powered tools (e.g., automation, predictive analytics, and generative AI) to accelerate market research, competitive analysis, content creation, and sales enablement at scaleComprehension of marketing analytics, data management/integrations, and data scienceAbility to track key performance indicators to monitor and enhance product marketing effectivenessWe're also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we're happy to support your career development and growth in:A love for telling stories and finding ways to simplify complex subjectsExcellent communication and public speaking skills with the ability to engage across all levels of an organization, while being self-motivated and able to work in an organized way in a fast-paced environment with minimal supervisionStrong project management skills, attention to detail, and bias towards execution with exceptional content writing and presentation skillsAbility to lead cross-functional workstreams and act as an owner across a matrixed team environmentPay Scale Information:The U.S. base salary range for this position is $126,700.00 - $190,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.TransUnion Overview:At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver's seat of their professional development—while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that's why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.Be a part of our Workforce for Good – you'll work with great people, pioneering products and cutting-edge technology.TransUnion's Internal Job Title:Sr Advisor, Product MarketingCompany:TransUnion LLC