Senior Meta Ads Performance Specialist | Facebook & Instagram Advertising Expert

Job Description We are looking for a highly experienced Senior Meta Ads Performance Specialist to manage, optimize, and scale Facebook and Instagram advertising campaigns.
The ideal candidate is a performance-driven marketer with a proven track record of managing high-budget Meta Ads campaigns, improving ROAS, reducing CPA, and generating profitable growth for eCommerce brands or lead generation businesses.
You will play a key role in developing paid social strategies, analyzing campaign performance, and scaling successful advertising campaigns across multiple markets.
Responsibilities Develop and execute Meta Ads strategies focused on growth and profitability.
Build, launch, and optimize Facebook and Instagram advertising campaigns.
Manage and scale campaigns while maintaining strong ROAS and CPA targets.
Create audience strategies including prospecting, retargeting, and lookalike audiences.
Analyze campaign data and identify optimization opportunities.
Conduct creative testing and A/B testing to improve performance.
Optimize campaign structure, bidding strategies, and budget allocation.
Implement and troubleshoot Meta Pixel and Conversions API (CAPI).
Monitor key performance metrics and provide actionable reports.
Requirements 3+ years of hands-on Meta Ads / Facebook Ads experience.
Proven experience managing large-scale advertising campaigns.
Experience managing $50k+ monthly ad spend is highly preferred.
Strong knowledge of Meta Ads Manager and Facebook advertising ecosystem.
Advanced understanding of:
Meta Pixel
Conversions API (CAPI)
Audience targeting
Retargeting strategies
Creative testing
Campaign scaling
ROAS and CPA optimization
Experience with eCommerce, lead generation, or customer acquisition campaigns.
Strong analytical skills and ability to make data-driven decisions.
Preferred Qualifications Experience working with digital marketing agencies.
Experience managing multiple client accounts.
Knowledge of GA4, Google Tag Manager, and attribution tracking.
Experience scaling campaigns across international markets.
Pay: $1,500.00 - $3,000.00 per month
Work Location: Remote

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