SVP Brand Strategy Director

SVP, Brand Strategy Director

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.
MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market.
MRM Health is seeking an SVP, Brand Strategy Director to join our team. This individual will contribute to key client work and be a strategy thought leader as well as play a leadership role on the Strategy team.
Responsibilities

Client Work Leader
Inspire and initiate marketing solutions that are original in concept and aid clients to transform their brands and grow their businesses
Produce groundbreaking brand, culture, customer, and media insights
Develop the ideas that power our Creative work and galvanize our cross-functional partners
Determine strategy and tactics across the journey to enable brands to grow relationships with people, from engagement and conversion to retention and advocacy
Develop omni-channel ecosystems, including digital, experience, content, CRM, social, and traditional across paid / owned / earned
Integrate across different types of strategy, from business / digital transformation and brand to experience, CRM, content, and social
Partner across disciplines with Creative, Media, Technology, Data, Business Leadership, others
Ensure all strategic development is consistently linked to the client's challenges and opportunities and provide input into measurement and optimization
Present to the highest level of an organization and effectively persuade others, making the complex simple and the simple compelling
Manage a portfolio of key clients, contributing day-to-day in a leadership capacity
Own select senior client relationships, maintain dialogue to ensure day-to-day success, and proactively identify new opportunities to generate impact and drive organic growth
Lead strategy on new business pitches
Provide leadership and support to Strategy team members to ensure they deliver successfully
Thought & Capability Leader
Develop and introduce new methods that enhance brand relationships with people and makes meaning for our clients
Introduce imaginative ways to do research, data collection, analysis, insights & idea development
Develop and evolve the strategy process in a significant way
Expand the overall profile of Strategy at the agency and network
Represent MRM in the industry (e.g., deliver a talk, be a judge on an awards panel)
Team Leader
Support the Strategy Lead in leading and managing the PRN team
Lead the development of methods that inspire and engage staff, and provide an environment that encourages great ideas to flourish
Provide input into scoping and staffing to ensure understanding of the need and matching to Strategy resource capability and availability
Identify competency gaps and plans to fill and grow
Manage the career development of team members, including coaching and mentoring
Attract the best talent
Represent the team to the rest of the agency and network
Nurture a culture oriented towards positivity, problem-solving, and resourcefulness
Foster a sense of community on the Strategy team
Education and Experience

- 12+ years directly-related experience
- 7+ years supervisory and management experience
- Experience across multiple categories, with significant experience in pharma/healthcare and CPG
- Understanding of Business & Digital Transformation Strategy, Brand Strategy, Experience Strategy, CRM Strategy, Content Strategy, Social Strategy
- Experience working with segmentation and journeys, understanding of how brands grow relationships with people
- Experience building go-to-market plans across omnichannel ecosystem
- Ability to inspire Creative teams
- Comfort and confidence with technology required to enable brand relationships, including up-to-date knowledge of mar-tech
- Bachelor's degree in a relevant area
- Strong collaboration skills and flexibility with different ways to work is required
- Exceptional communication skills

on the page and in presentation
- Curiosity, passion, collaborative spirit, optimism to find the answer, and work ethic to deliver
This role will be based in New York City. The salary range for this position is $225,000-$300,000.