Chick's Discount Saddlery is hiring: Digital Advertising & Analytics Marketer in

Work where horses matter. Chick's Saddlery is one of the oldest and largest saddlery & equine suppliers in America, dedicated to serving horses and their people.

Pay:

$50,000 – $80,000 per year commensurate with experience.

Type:

Full-Time · Monday–Friday · On-site in Harrington, DE (Relocation assistance available.)

About the Role

Chick's Saddlery is seeking an analytical, data-driven Digital Advertising & Analytics Marketer to plan, execute, and optimize our paid advertising and reporting across every channel. You'll own the numbers, turning ad spend into measurable growth in traffic, customers, and revenue.

This role is ideal for someone who loves testing, measuring, and improving performance, and who can translate data into strategy. Horse experience is a plus but is not required.

Responsibilities

Paid Digital Advertising

Create, manage, and optimize campaigns across Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook & Instagram), Microsoft Advertising, TikTok, and programmatic platforms

Monitor budgets, TACoS, ROAS, CPA, and overall campaign performance

Conduct keyword research and audience targeting

Perform A/B testing on ad copy, creative, and landing pages

Analytics & Reporting

Track KPIs using Google Analytics 4, Looker Studio, Meta Business Suite, and advertising platforms

Prepare weekly and monthly performance reports

Monitor customer acquisition costs, conversion rates, and revenue performance

Identify trends and recommend strategies to improve ROI

SEO & E-Commerce

Improve search engine rankings through SEO best practices, keyword research, and metadata optimization

Monitor and optimize product feeds for Google Merchant Center and Meta Commerce Manager

Assist with website merchandising and promotional updates

Coordinate with merchandising and IT teams to resolve issues affecting online sales

Requirements

2–5+ years of experience in digital marketing or e-commerce marketing

Proven experience managing paid advertising campaigns and budgets

Proficiency with Google Ads, Google Analytics 4, Meta Ads Manager, Microsoft Advertising, and Google Merchant Center

Strong command of SEO best practices

Proficiency with Microsoft Excel and Google Sheetsli>

Analytical mindset with strong attention to detail

Excellent organizational and time-management skills

Preferred Qualifications

Google Ads and/or Google Analytics Certification

Experience with Shopify, BigCommerce, Magento, Miva, or other e-commerce platforms

Experience with product feed management

Experience with Looker Studio, SEMrush, or similar reporting tools

Knowledge of AI tools such as ChatGPT, Gemini, or Copilot for marketing productivity

Key Performance Indicators

Return on Ad Spend (ROAS) · Cost per Acquisition (CPA) · Conversion Rate · Website Traffic Growth · Organic Search Rankings · Customer Acquisition · Revenue Generated from Digital Channels

401(k) matching

Health insurance

Life insurance

Paid time off

Relocation assistance

Vision insurance

Application Question(s):

What is your experience with Google Ads, Meta Ads, and other online advertising platforms? What is the average monthly ad spend you have managed on each?

What is your experience with analytics and reporting tools such as Google Analytics 4 and Looker Studio?

Do you have any horse experience? If so, please describe. (Horse experience is not required, but is a plus.)

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