SEO Associate

About Hutton Digital
Hutton Digital is the digital marketing agency division of Hutton Broadcasting, helping local and regional clients grow their online presence through search, content, and web performance strategy. We’re looking for a detail-oriented SEO Associate to support our client SEO program and our Hutton City Sites network.

About Hutton Digital
Hutton Digital is the digital marketing agency division of Hutton Broadcasting, helping local and regional clients grow their online presence through search, content, and web performance strategy. We’re looking for a detail-oriented SEO Associate to support our client SEO program and our Hutton City Sites network.

Position Summary
The SEO Associate is responsible for executing technical SEO, on-page optimization, and content publishing across a portfolio of client websites, while also supporting the operations of Hutton’s City Sites network. This is a hands-on, execution-focused role ideal for someone with foundational SEO/GEO experience who is ready to grow into a broader digital strategy career. This position splits time and responsibilities between two teams and reports to two managers depending on the workstream.

Key Responsibilities
Client SEO (reports to SEO Manager)

Perform technical SEO audits and remediation (site speed, crawlability, indexation, structured data/schema markup, XML sitemaps, redirects, mobile usability, etc.)

Work directly within WordPress to implement technical SEO fixes, manage redirects, and maintain proper site structure and internal linking

Publish new website and blog content following SEO and Generative Engine Optimization (GEO) best practices to improve visibility in traditional and AI-driven search results

Conduct on-page SEO optimization (titles, meta descriptions, headers, internal linking, keyword targeting, content structure) to improve client site rankings and organic performance

Monitor and report on keyword rankings, organic traffic, and site health using tools such as Google Search Console, Google Analytics 4, and third-party SEO platforms

Identify performance issues and opportunities, and recommend/implement fixes to improve client outcomes

Hutton City Sites (reports to City Site Content Manager)

Manage local event listings and content calendars across the City Sites network

Manage and update plugins, ensuring functionality, security, and performance

Perform on-page SEO and GEO optimization to improve visibility and engagement on City Sites

Monitor site performance, uptime, and search metrics, flagging and resolving issues as needed

Support general site operations and content maintenance as directed by the City Site Content Manager

Run regular Site Audits in Ahrefs across our portfolio of city properties; systematically diagnose, prioritize, and resolve technical SEO errors, broken links (404s), redirect chains, and indexing flags.

Qualifications

1–2 years of professional experience in SEO, digital marketing, or a related field

Working knowledge of SEO fundamentals (technical, on-page, and off-page) and familiarity with GEO/AI search optimization concepts

Required: Technical proficiency in WordPress, including page/post management, plugin configuration, menus, and basic troubleshooting

Required: Hands-on experience with Google Analytics 4 (GA4) and Google Search Console

Working knowledge of redirects, internal linking strategy, and website/site structure best practices

Experience with additional SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms

Strong writing skills with the ability to create or edit content for search performance

Comfortable managing multiple projects/clients and reporting to more than one manager

Detail-oriented, organized, and able to meet deadlines independently

Basic understanding of HTML/CSS a plus

Demonstrates strong resourcefulness: capable of researching, troubleshooting, and resolving obstacles independently before escalating.

A self-directed, proactive operator who efficiently manages their time, prioritizes tasks, and maintains momentum without needing excessive guidance and oversight.

Thrives in a lean, fast-paced environment; comfortable wearing multiple hats and adapting quickly as priorities shift.

Energized by collective problem-solving and cross-functional teamwork, bringing a “can-do” attitude, dependability, and accountability.

Demonstrates a high degree of process discipline and reading comprehension: is comfortable following established standard operating procedures (SOPs), checklists, and written project briefs to ensure consistent output.

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