Regional PR & Communications Manager

Regional PR & Communications ManagerThe Regional PR & Communications Manager will play a pivotal role in elevating the Highgate Hawaii regional portfolio by executing impactful, demand-generating property PR & communications initiatives. This role is responsible for overseeing and evolving the individual PR & communications strategies to meet each property's business, reputation and brand visibility objectives, while also serving as the property and regional brand ambassador. The Regional PR & Communications Manager guides proactive media relations, strategic storytelling, and community engagement, while developing and executing PR and communication strategies that elevate brand visibility and demand-generating narratives across local, national, and international traditional and emerging media landscapes. This role manages relationships with media and influencers/creators, works closely with the region's marketing leaders for full-funnel campaigns, and on-property operations and department leaders to support property positioning within Hawai?i's competitive hospitality landscape. This role will also develop and oversee PR and communications partnerships and AORs, brand messaging and guest programming, and positively contribute to enhancing guest satisfaction and team culture.ResponsibilitiesMedia RelationsDevelop and maintain relationships with local, national, and international travel, lifestyle, and business/trade mediaWrite and distribute press releases, media alerts, pitches, and byline articlesField and manage inbound media inquiries; coordinate interviews, site visits, and press staysTrack media coverage and compile regular reporting on placements, reach, and sentimentManage partner agencies on a daily basis, including the management of the scopes of work, deliverables, channel strategy and performanceIdentify, vet, coordinate, and manage on-property media visits, press tours, and FAM trips to secure earned media coverage and positive exposure; track deliverables and performanceStrategic CommunicationsDevelop PR strategies and campaigns that align with overall marketing and business goals and seasonal priorities (openings, renovations, culinary launches, events, luau/entertainment programming)Craft key messaging and talking points for executives, spokespeople, and department leadsPartner with Marketing on integrated campaigns spanning earned, owned, and paid channelsInfluencer & Partnership MarketingCoordinate hosted stays, experiences, and content collaborations that align with brand standardsIdentify, vet, coordinate, and manage on-property influencer/creator stays and activations that align with the resort's brand values and audience; track deliverables and performanceContent & Brand StorytellingPartner with the marketing team on content that supports PR narratives (photography, video, blog, social)Maintain a repository of brand assets, fact sheets, executive bios, and press kitsEnsure consistent brand voice and messaging across all external communicationsSupport planning and execution of photo and video shoots on property, ensuring alignment with brand standards and storytelling goals; manage the hotel's photo libraries and public visual identityCollaborate on campaigns that incorporate F&B, spa/wellness, sustainability, and cultural programs to tell a cohesive brand storyReporting & PresentationPresent results, strategies and thought-leadership to ownership and stakeholder groupsServe as a property and brand ambassador; engage in external networking on behalf of the companyProvide support in strategic planning, market research, presentation development and any other additional requests as per Senior ManagementCreate monthly reports and monitor effective benchmarks for measuring KPIs / ROIs for all publicity & communications campaignsMonitor trends in media, influencer/creator, affiliate, digital, social, traditional and emerging channels and spacesGeneral RequirementsMaintain a warm and friendly demeanor at all timesMust be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous, and service-oriented mannerMust be effective at listening to, understanding, and clarifying concerns raised by employees and guestsMust be able to multitask and prioritize departmental functions to meet multiple, competing deadlinesApproach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented mannerAttend all required meetings and trainingsMaintain regular attendance in compliance with Highgate Hotel standards, as required by scheduling, which will vary according to the needs of the hotelMaintain high standards of personal appearance and grooming, including attire that meets dress code requirements with a nametagComply with Highgate Hotel standards and regulations to encourage safe and efficient hotel operationsMaximize efforts towards productivity, identify problem areas, and assist in implementing solutionsMust be effective in handling problems, including anticipating, preventing, identifying, and solving programs as necessaryMust be able to cross-train in related areasMust be able to maintain confidentiality of informationMust be able to show initiative, including anticipating guest or operational needsPerform other duties as requested by managementQualificationsMinimum of 3 to 5 years' experience in the Marketing/Communications industry (hospitality industry essential)Demonstrated ability to develop and implement successful demand-generation publicity strategies for individual properties, including ROI / KPI metricsProficient in Microsoft Office, Canva, Cision, Meltwater, MuckrackStrong presentation and communications skills both verbally and writtenDemonstrated ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, Media Representatives, VIPs, Influencers/Creators)Strong project management or organizational skillsAbility to organize focused and exclusive events that drive topline revenue and market sentiment/positioningAbility to effectively communicate information and ideas in written and verbal format, and build and maintain relationshipsKnowledge of traditional and emerging media landscape locally, regionally, domestically and internationallyExcellent writing, communication and storytelling skillsAbility to work efficiently, effectively and gracefully in a high-pressure & high-stress environmentExceptional with details and proactive follow-up