Paid Media Specialist

High10 Digital is searching for a Paid Media Specialist to support the planning, execution, optimization, and reporting of paid media campaigns for our regional and national clients. This role will work closely with the Director of Paid Media to manage campaigns across platforms such as Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, and other digital channels.
High10 Digital is searching for a Paid Media Specialist to support the planning, execution, optimization, and reporting of paid media campaigns for our regional and national clients. This role will work closely with the Director of Paid Media to manage campaigns across platforms such as Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, and other digital channels.
About High10 Digital High10 is a thoughtfully assembled team of marketers, communicators, creators, planners, managers and optimizers who share a singular passion for helping our clients achieve tangible, measurable and sustainable results.
We are a true full-service agency, with serious digital and social chops, storytelling prowess, website savvy and expertise across all forms of paid, owned and earned media. Need help with SEO, AIO or website UX? No problem. Need a robust multi-media brand campaign with web design and PR support? We’ve got you.
Bottom line: no matter the size or scope of a project, High10 is Very Good For Business. And with this opportunity, we might just be Very Good For Your Career as well.
Role Overview The ideal candidate is analytical, highly organized, detail-oriented, and comfortable managing multiple campaigns and deadlines at once. You should be able to review campaign performance, identify opportunities for improvement, and translate data into clear, actionable recommendations. You will assist with everything from campaign setup and quality assurance to budget monitoring, reporting, research, and ongoing optimization.
To excel in this position, you must be willing to stay current on paid media trends, platform updates, targeting capabilities, and industry best practices. You should understand that successful paid media requires both thoughtful strategy and precise execution. This role is well suited for someone who enjoys problem-solving, working with data, learning new platforms, and helping clients achieve measurable business results.
Your goal will be to help ensure campaigns are launched accurately, optimized consistently, and aligned with each client’s objectives and key performance indicators.
Responsibilities Research & Strategy Support
Conduct keyword, audience, competitor, geographic, and industry research to support campaign planning
Assist with the development, setup, launch, and ongoing management of paid media campaigns across Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, Reddit, and other relevant platforms
Stay informed about platform changes, new advertising products, industry trends, and paid media best practices
Assist with search query reviews, keyword expansion, negative keyword management, bid adjustments, audience refinement, placement reviews, and creative testing
Execution
Complete campaign builds based on approved media strategies, budgets, targeting, creative, and messaging
Monitor campaign budgets and pacing to ensure accounts remain on track throughout the month
Review campaign performance regularly and complete optimizations based on established goals and KPIs
Complete detailed quality assurance checks before and after campaigns launch
Assist with the implementation and verification of conversion tracking, pixels, platform events, and UTM parameters
Coordinate with account management, creative, SEO, and other internal teams to gather campaign assets and meet launch deadlines
Communicate platform requirements, creative specifications, and campaign needs clearly to internal team members
Support additional paid media projects, research, audits, and business development opportunities as needed
Reporting & Documentation
Compile performance data and contribute insights for weekly, monthly, quarterly, and campaign-specific reporting
Identify performance trends, potential issues, and opportunities, escalating important findings to the Director of Paid Media
Maintain accurate campaign documentation, budget trackers, reporting files, and internal task-management systems
Qualifications & Skills 2–4 years of experience supporting or managing paid digital advertising campaigns
Working knowledge of Google Ads and Meta Ads Manager
Understanding of paid search, paid social, display, video, audience targeting, remarketing, and conversion-focused campaign strategies
Strong analytical skills and the ability to interpret campaign data, recognize trends, and make informed recommendations
Experience with keyword research, audience research, competitive analysis, and website analytics
Understanding of key paid media metrics, including impressions, clicks, click-through rate, cost per click, conversions, conversion rate, cost per conversion, and return on ad spend
Strong attention to detail and a commitment to campaign accuracy
Excellent organizational and time-management skills
Ability to manage multiple client accounts, deadlines, and priorities simultaneously
Strong written and verbal communication skills
Ability to follow established processes while also identifying opportunities to improve them
Willingness to ask questions, accept feedback, and continue developing paid media expertise
Proactive, dependable, and comfortable working both independently and collaboratively
Desired Skills (Nice to Have) Familiarity with additional platforms such as LinkedIn Campaign Manager, Pinterest, TikTok, YouTube, or programmatic advertising is a plus
Experience with Google Analytics 4, Google Tag Manager, Data Studio, call-tracking platforms, or reporting dashboards is a plus
Relevant Google, Meta, or other platform certifications are preferred but not required
Compensation & Benefits Base salary range: $40,000–$55,000
Hybrid work schedule
12 paid holidays
Generous paid time off
Group healthcare insurance, including dental and vision
Simple IRA plan with company matching
Ongoing training and professional development support
We value accountability, curiosity, proactive communication, and a willingness to step in wherever needed to help our clients and team succeed. If you are looking for a new challenge in a flexible, collaborative, and fast-paced work environment, High10 Digital may be the perfect fit for you.

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