Senior SMC Marketing Specialist

Responsibilities Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights
Own and develop customer centric content strategy that directly supports SMC's global revenue programs
Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys
Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising
Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
Provide ideas to continuously uplevel internal- and external-facing sales enablement content
Requirements BS/BA degree or equivalent years of experience
5+ years experience in building and creating marketing content
Proven track record in developing thoughtful marketing content for global audiences
Understanding of what type of education resonates for different audiences
Experience leading internal creative design and web development teams
High comfort with data driven decision making
Experience or familiarity in working with the media or digital advertising industry
Experience with tools Google Analytics and Figma is a plus.
Core Competencies Demonstrates expertise in developing and executing customer-centric content strategies that drive engagement and conversion rates. Proficient in leading cross-functional teams to create impactful marketing content while leveraging data-driven insights to optimize performance.
Highest-signal resume keywords Content Strategy Development
Data-Driven Decision Making
Team Leadership
Marketing Content Creation
Digital Advertising Experience
ATS Optimization Keywords Hard Skills Marketing Content Development
Customer Engagement Strategies
Audience Segmentation
Content Optimization
Creative Strategy Execution
Soft Skills Collaboration
Ideation
Communication
Industry Keywords Sales Enablement
Digital Advertising
Media Industry
Customer Insights
Global Revenue Programs
Tools & Technologies Google Analytics
Figma

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