The College of New Jersey is hiring: Communication, Marketing & Outreach Special

Job Description - Communication, Marketing & Outreach Specialist (26000816)
Job Description
Requisition Title

Description
State Title:

Professional Services Specialist 4(A)
Bargaining Unit:

CWA
Employment Type:

Full time, 12 months, 35 hours per week
Internal salary:

Range 18, steps 1-11 - $58,222.22 - $84,763.22
External salary:

Range 18, steps 1-4 - $58,222.22 - $66,184.52
UNION POSITIONS:

The internal salary range is used for applicants who are current NJ state employees with underlying classified status for promotional calculations who meet the requirements below. The external salary range is used for candidates who are not NJ state employees who meet the requirements below.
About TCNJ
Founded in 1855, TCNJ offers a highly personalized and collaborative liberal arts education with over 7,400 undergraduates and 700 graduate students. The college is consistently ranked among the top comprehensive colleges in the nation, offering small classes, a 13:1 student-faculty ratio, and an immersive living-learning experience. With a 4-year graduation rate ranked #1 in New Jersey and #9 among U.S. public institutions, TCNJ is a model for public higher education.
Position Overview:
TCNJ's School of the Arts and Communication comprises four academic departments, as well as arts and culture units that launch performances, exhibitions, radio & TV programs and DIY workshops. The four departments are: 1) Art & Art Education 2) Communication, Journalism and Film 3) Design and Creative Technology and 4) Music
The Arts/Culture units are: 1) Center for the Arts, comprises three performance venues, audio recording studio, technical and audience services. 2) TCNJ Art Gallery launches up to 5 exhibitions each academic year, with relevant arts and academic programming 3) WTSR radio station and Lions TV studio. 4) TCNJ MakerSpace which is open to all students and faculty on campus.
Reporting directly to the Dean, the Communication, Marketing and Outreach Specialist is the strategic lead for all communications in the School of the Arts and Communication. This role is responsible for planning, strategizing and implementing a successful marketing and outreach program for the school, its four academic departments, its arts and culture units (including TCNJ ’ s Center for the Arts) and its pre-college programs, while ensuring a cohesive visual identity and adherence to TCNJ brand standards through collaboration with the college ’s Office of Communications, Marketing and Brand Management (CMBM). The professional in this role will develop and promote the ArtsComm brand and establish the school and its various units as a premier destination for learning about and experiencing the arts and effective communication.
Responsibilities:
Marketing Strategy & Execution:

Defining and implementing comprehensive outreach plans for internal academic audience and also external audience from the neighboring community.
Content Development and Management:

Overseeing the creation of marketing and communication materials, including: all ArtsComm web pages, social media, print collateral, videography, weekly newsletter, e-blasts, and digital board management. Collaborate with Audience Services on college event calendar. Draft copy for Dean ’ s messaging.
Enrollment Management:

Execute recruitment communications for first-year and transfer students, including strategic Slate communication campaigns, coordinating event participation, supervising Grad Assistant focused on recruiting.
Data Analysis:

Analyze enrollment data. Research questions include: identifying school, region or counselor relationships to leverage; determining what is working and what is not; determining the relationship between
ArtsComm engagement (such as a pre-college summer experience) and application and enrollment.
Supervising & Mentorship:

Supervising student workers (for example, for Graphic Design or Social Media. The office has also historically had a student worker to help recruitment outreach communications, events and campus visits. Mentor student speakers for commencement and other events.
Media Placement:

Liaise with CMBM to elevate ArtsComm stories for TCNJ media, press releases or other visible venues.
Qualifications:
Superior verbal and written communication skills. Capacity to write effectively to meet deadlines
Superior visual communication skills and judgement
Strategic thinking and planning for addressing relevant audiences
Confidence with data analysis
Relevant technical skills
Required:
NOTE:

Applicants must meet one of the following or a combination of both experience and education. Thirty (30) semester hour credits are equal to one (1) year of relevant experience.
Five (5) years of professional experience in different aspects of administration and business practices; including design and implementation of policy and procedures, vendor service contracts and improving and updating management practices.
OR
Possession of a bachelor's degree from an accredited college or university; and one (1) year of the above-mentioned professional experience.
Must be able to work independently
Minimum three years' experience as a communications and marketing professional
Preferred:
Experience working in higher education and/or in an arts and culture organization.
Persons with disabilities may request reasonable accommodations in order to perform the essential functions of the position. If the requested accommodation(s) cannot be made because it would cause the employer undue hardship, the applicant may not be eligible for the position.
Employer Qualifications
Employment at TCNJ is contingent upon the successful completion of an applicable background check, reference checks, and verification of identity and authorization to work in the United States (Form I-9).
Residency Requirement:

In accordance with the New Jersey First Act P.L. 2011 c.70, effective September 1, 2011, new public employees in certain positions (faculty exempt) are required to obtain New Jersey residency within one (1) year of employment. Applicants must meet the requirements listed.
Accommodation: Applicants who require a reasonable accommodation to apply or interview should contact hr@tcnj.edu .
Employee Benefits
As a member of The College of New Jersey Community, you will be a part of an exciting and rewarding public college career. Eligible full-time employees will be able to take advantage of a generous benefits package that includes health, welfare, and retirement benefits, including:
Comprehensive benefit plans covering medical, dental and prescription plans
Generous leave entitlements program and Energy Savings Program
Employee and dependent Tuition Waiver and Reimbursement Program
Pension, retirement, and deferred compensation plans, group life insurance
Access to extensive learning opportunities
The College is committed to fostering a welcoming and inclusive campus community that respects and uplifts individuals from all backgrounds. We value the varied perspectives, experiences, and talents of all members of our community and strive to create an environment where everyone has equitable access to opportunities for success. As an equal opportunity employer, we comply with all applicable federal and state laws regarding nondiscrimination and affirmative action. We encourage applications from individuals whose lived experiences and professional interests align with our institutional mission of academic excellence, access, and integrity.
Primary Location

Music Building - TCNJ Center for the Arts
Work Locations

Music Building - TCNJ Center for the Arts 2000 Pennington Rd Ewing Township 08628

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