Streaming Content & Awards Publicity Manager

The Streaming Content (SVOD) & Awards Publicity Manager will lead the development and execution of publicity campaigns for Crunchyroll’s streaming content, helping bring anime storytelling to life for global audiences
Reporting to the Director of Publicity, Streaming Content & Awards, this role will serve as a strategic title lead across high-priority series, seasonal programming, and awards initiatives
The Publicity Manager will own campaigns from initial strategy and positioning through execution, media outreach, and performance reporting
This role will work closely with Licensor Relations, Brand & Community, Audience Development, regional Communications teams, licensors, talent representatives, and other internal and external partners to develop thoughtful, globally aligned campaigns that elevate Crunchyroll’s content and reinforce its position as the ultimate home for anime worldwide
This role will also help lead seasonal slate coordination, press interviews, screenings and events, and awards and critics relations
Serve as publicity lead for high-priority streaming titles, owning campaigns from strategy and positioning through launch, sustained storytelling, and performance reporting
Develop comprehensive publicity plans that identify campaign narratives, target audiences, key milestones, and creative media opportunities
Lead media outreach across entertainment, trade, anime, pop culture, and other relevant verticals, while maintaining strong relationships with journalists, critics, and tastemakers
Create and refine press materials, including press releases, media alerts, pitches, briefing documents, talking points, and campaign plans
Coordinate publicity efforts for Crunchyroll’s seasonal programming slates, aligning title priorities, campaign timelines, and regional support
Manage press-facing screenings, events, conventions, and activations, including media strategy, invitations, programming coordination, and on-site execution
Prepare and staff voice actors, creatives and content talent for interview and press opportunities
Partner with the Director of Publicity, Streaming Content & Awards on awards and critics-relations strategy and execution
Collaborate with Brand Management, Marketing, Social, Editorial, Events, regional Communications teams, and other partners to develop integrated, globally aligned campaigns
Work directly with licensors, talent representatives, production partners, and external agencies to manage campaign needs, approvals, assets, and deliverables
Monitor press coverage and campaign performance, developing recaps that communicate results, key wins, insights, and future opportunities
Contribute to standardized campaign practices, reporting rhythms, and scalable processes across the SVOD Communications team
The Crunchyroll Communications team is a nimble group of publicists and storytellers who connect fans to the anime content they love. Our work spans SVOD, theatrical, events, games, merchandise, and more, ensuring our stories reach global audiences through impactful and engaging press
The SVOD Communications team focuses on Crunchyroll’s streaming content, supporting seasonal campaigns, new series launches, returning favorites, catalog programming, and ongoing storytelling. The team operates across current campaign execution, upcoming title development, and long-lead planning to create sustained visibility for Crunchyroll and its content throughout the year
Benefits Receive a great compensation package including salary plus performance bonus earning potential, paid annually
Flexible time off policies allowing you to take the time you need to be your whole self
Generous medical, dental, vision, STD, LTD, and life insurance
Employer paid commuter benefit
Support program for new parents
401(k) plan, with employer match
Health care and dependent care FSA
Health Saving Account HSA program
Pet insurance and some of our offices are pet friendly!
The ideal candidate is a strategic and creative publicist and leader who combines strong media instincts with exceptional project management skills and can confidently guide complex campaigns across multiple stakeholders, markets, and timelinesExperience coordinating interviews, press junkets, screenings, events, or other talent- and media-facing programsDemonstrated experience leading publicity campaigns and managing projects from strategy through executionStrong writing and editing skills, with experience developing press releases, pitches, talking points, campaign plans, and other communications materials5+ years of experience in publicity, media relations, communications, or a related field, preferably within entertainment, television, streaming, or consumer mediaProficiency in Microsoft Office, PowerPoint or Keynote, Google Workspace, and OutlookWillingness to travel domestically and internationally as neededBachelor’s degree in Communications, Public Relations, English, Journalism, or a related field, or equivalent professional experienceProven ability to manage multiple campaigns, deadlines, and stakeholder groups simultaneouslyEstablished relationships with media across entertainment, trade, anime, pop culture, or related verticalsStrategic and creative publicity instincts, with the ability to translate content into compelling media narratives and audience-relevant storiesExcellent written, verbal, and interpersonal communication skillsConfident working directly with senior stakeholders, licensors, talent representatives, external partners, and members of the pressStrong project management skills and a consistent record of driving complex workstreams forwardHighly organized and detail-oriented, particularly when managing approvals, assets, schedules, embargoes, and distribution requirementsExperience collaborating with international or regional Communications teams on global campaignsAbility to maintain composure, flexibility, and sound decision-making in a fast-paced environmentProactive, resourceful, and comfortable exercising independent judgment while working within a highly collaborative teamA genuine passion for anime and strong awareness of entertainment, streaming, fandom, and broader pop-culture trendsExperience using campaign reporting and media performance insights to inform future strategyFamiliarity with awards campaigns, critics relations, or industry voting organizations

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