Director, Programmatic

Lead programmatic strategy for agency partners, including recommendations, learning agendas, and strategic testing
Partner with the Omnicom Center of Excellence to develop ways of working and channel-innovation points of view
Drive programmatic thought leadership with agency activation teams
Support holistic campaigns using channel best practices and innovation
Develop programmatic activation strategy across channels and buy types
Review new solutions and partners
Lead the Programmatic Playbook, Roadmap, Learning Agenda, and Engagement Model
Support programmatic adoption across the agency
Update subject-matter experts on advertiser operating-model developments
Identify and lead or pilot innovative opportunities such as advanced TV and cross-channel planning
Co-lead quarterly partner programmatic performance reviews and education sessions
Grow programmatic knowledge and skills across OMD
Facilitate training and knowledge sharing across IM and agency teams with an SME counterpart
Requirements

8+ years of experience in digital media
Heavy programmatic and direct media skills
Strong technical and strategic capabilities
Deep technical expertise in data and digital
Omnichannel perspective and knowledge
Ability to apply digital expertise across online and offline channels
Digital and data-centric background
Technical implementation knowledge
High-level strategy and creative-tactics expertise across vertical and horizontal channels
Passion for marketplace changes and sharing media updates with clients
Highly responsive to crucial demands and requests
Confidence building strong relationships with key clients as a programmatic thought leader
Core Competencies

Demonstrates extensive expertise in programmatic strategy and digital media, with a strong focus on omnichannel activation and innovative solutions. Capable of leading training initiatives and fostering relationships with agency partners to enhance programmatic knowledge and performance.
Highest-signal resume keywords

Programmatic Strategy Development
Digital Media Expertise
Omnichannel Perspective
Technical Implementation Knowledge
Thought Leadership in Programmatic
ATS Optimization Keywords

Hard Skills

Programmatic Media Skills
Data Analysis
Digital Strategy
Channel Best Practices
Creative Tactics Expertise
Advanced TV Planning
Cross-Channel Planning
Performance Review Facilitation
Learning Agenda Development
Engagement Model Leadership
Soft Skills

Relationship Building
Responsiveness
Training Facilitation
Knowledge Sharing
Strategic Communication
Industry Keywords

Digital Media
Programmatic Advertising
Omnicom Center of Excellence
Agency Partnerships
Marketplace Changes
Client Engagement
Performance Reviews
Innovative Opportunities
Subject-Matter Expertise
Holistic Campaigns

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