Senior VP, Segment Marketing - Financial Services

BNY Mellon in New York City is seeking a Vice President, Segment Marketing to oversee strategic marketing for defined client segments in the Alternatives, Investment Managers, Insurance, Banks and Broker-Dealers spaces. You will shape segment strategy, plan campaigns, and lead a cross-functional team.
You will design multichannel programs spanning digital, events, email, ABM, and content creation, partnering with Platform, Communications and Commercial teams to ensure messaging aligns with

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