Account Director, Influencer Strategy

Account Director, Influencer Strategy

Weber Shandwick is more than a leading global PR agency

we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
Responsibilities:
Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight
Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives
Effectively knows how to drive an influencer marketing program forward and manage a team to ensure influencer contracts are negotiated and content is delivered swiftly and on time
Lead end-to-end influencer procurement process from influencer recommendations, content reviews, content posting and reporting
Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks
Spearhead high profile activations and campaigns for some of our top tech, consumer, and CPG clients
Provide expert counsel to clients and colleagues on social/digital/influencer best practices
Lead a high-performing team; mentor and develop junior team members
Qualifications:
8+ years of experience, preferably within an agency environment
Is comfortable working in a team setting, is not an independent contributor
Strong understanding of the overall media and social landscape, with an emphasis on digital experience
Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners
Deep expertise in managing influencer programs
Strong knowledge of social platforms, including paid amplification and campaign optimization
Strong understanding of marketing funnel analytics & KPIs
Familiarity with a broad set of social, media and influencer analytics tools
Detail-oriented, multi-tasker with excellent time-management skills
Strong written, verbal communication, negotiation and presentation skills
Experience leading a team is an asset
Bonus if you have experience in the B2B and LinkedIn influencer space
Salary range: $95 USD - $125 USD