Strategic Social Media Lead: Virality & Content Engine

PepsiCo's Poppi brand is seeking a Social Media Manager to own strategy and execution across key platforms. You will lead a high-output content engine, briefing and coordinating with external teams while mentoring a direct report to scale output and capability.
You will shape platform direction, voice, and culture at scale, leveraging trend insights to keep Poppi ahead of culture and drive engagement across channels.

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