Program Manager, KFC Brand Experience

The Brand Activations Manager leads the execution of brand activations and consumer-facing events that drive engagement and build brand awareness. This role understands how activations contribute to sales and marketing goals, advance company initiatives, and deliver premium, memorable experiences. The Manager partners cross-functionally and externally to ensure activations are thoughtfully planned, flawlessly executed, and effectively recapped.
Your Impact and Responsibilities

Manage the execution of brand activations and marketing events to meet brand, marketing, and business objectives
Develop and present thoughtful activation proposals, outlining opportunities, brand integrations, and key considerations
Identify, evaluate, negotiate, and secure talent, sponsorships, and partnerships aligned with brand tone and goals
Manage long-term sponsorship relationships, ensuring deliverables are met and identifying opportunities to enhance partnerships
Conduct research and outreach for venues, vendors, and talent; evaluate incoming sponsorship and partnership inquiries
Create and distribute comprehensive activation plans, including timelines, logistics, deliverables, and contingency planning
Project manage cross-functional partners and vendors to ensure seamless execution and adherence to brand standards
Own on-site execution, including logistics, setup, entertainment, gifting, and partner coordination
Monitor pop culture and industry trends to identify timely and relevant activation opportunities
Track budgets, manage invoices, and lead post-event reporting to capture results, learnings, and recommendations
Travel Requirements

Up to 50% travel to support activations and events
Qualifications

3-5 years of experience in brand activations, event marketing, or hospitality for large-scale events (100+ attendees)
Bachelor's degree in marketing or related field
Strong project management skills with hands-on experience executing live events
Experience working with talent, sponsorships, and contract negotiations
High detail-oriented with the ability to manage multiple priorities and shifting timelines
Excellent interpersonal, written, and verbal communication skills
Ability to thrive in a fast-paced environment and engage with diverse stakeholders
Proficiency in Microsoft Excel, Outlook, PowerPoint, and Word
Flexibility to work non-standards hours, including evenings, weekends, and holidays as needed
Preferred Qualifications

Experience in campaign planning, event strategy, or integrated marketing activations
All your information will be kept confidential according to EEO guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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