Global Marketing Specialist, Communications, Program Strategy

Support the development and execution of integrated marketing and communications campaigns for assigned ASCO products and services in support of the organization’s business goals.
Align marketing and communications strategies with overall integrated marketing and communications (ICM) department goals.
Develop relevant content and messaging frameworks to increase brand awareness and engagement with both ASCO members and the global oncology community.
Collaborate with internal stakeholders to determine creative messaging needs for assigned focus areas that will enable the development of emails, ads, and posts across multiple digital platforms.
Manage content development for assigned ASCO products and service areas, producing a range of content, including promotional collateral, messaging frameworks, social media copy, digital advertising copy, email content, print, and direct mail.
Utilize internal QA policies to ensure clear, concise communications that follow internal branding standards and ASCO policies.
Work with director and marketing analytics team to develop post-campaign reports.
Serve as back-up to department directors and leaders.
Liaise with external agencies as needed, monitoring invoices and budgets for channels, processing invoices, and ensuring campaigns remain within budget.
Facilitate/guide executive and volunteer leadership in their roles as ASCO thought leaders and spokespersons when appropriate.
Undertake assignments as needed to support ICM department needs and initiatives, and ASCO objectives.
Requirements Bachelor’s degree in Marketing, Communications, or a related field or equivalent years of experience
5 – 6 years of experience in a marketing agency, internal marketing department, or association
onprofit
Multi-channel marketing experience working with campaigns across email, web, paid ads, organic social media, video content, etc.
Proficient in Microsoft Office Suite (Office, Outlook, Word, Excel) marketing project management platform.
Core Competencies Demonstrates expertise in developing and executing integrated marketing and communications campaigns, with a strong focus on content creation and multi-channel marketing strategies. Proficient in managing stakeholder collaboration and ensuring adherence to branding standards and budget constraints.
Highest-signal resume keywords Integrated Marketing Campaign Development
Content Creation and Messaging Frameworks
Multi-Channel Marketing Experience
Budget Management and Invoice Processing
Collaboration with Internal Stakeholders
ATS Optimization Keywords Hard Skills Content Development
Digital Advertising Copy
Email Marketing
Promotional Collateral Production
Social Media Copywriting
Marketing Analytics
Campaign Reporting
Brand Awareness Strategies
Messaging Frameworks
Soft Skills Collaboration
Communication
Leadership
Creative Thinking
Industry Keywords Marketing
Communications
Nonprofit
Association Marketing
Oncology Community
Tools & Technologies Microsoft Office Suite
Marketing Project Management Platform

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