Digital Ad Operations Specialist

BOOM is seeking a detail-oriented Digital Ad Operations Specialist with 3-5 years of hands-on experience managing and trafficking digital advertising campaigns across Google Ads, Meta Ads, and programmatic DSPs.
This individual will play a critical role in launching, managing, optimizing, and quality-controlling campaigns for a wide range of clients. The ideal candidate combines technical execution with analytical thinking and thrives in a fast-paced agency environment where accuracy, efficiency, and continuous optimization are expected.
This position works closely with our Director Of Accounts to ensure campaigns are launched correctly, perform efficiently, and meet client KPIs.
Primary Responsibilities
Campaign Setup & Trafficking
Build and launch campaigns across:
Google Ads (Search, Pmax, Shopping, Display, YouTube)
Meta Ads (Facebook & Instagram)
Configure audiences, budgets, bidding strategies, placements, and conversion goals
QA campaigns prior to launch
Verify tracking and attribution
Maintain campaign naming conventions and organizational standards
Campaign Management & Optimization
Adjust budgets and bidding strategies
Optimize targeting and audience segmentation
Conduct keyword optimization
Test creative variations
Identify optimization opportunities
Improve ROAS, CPA, CTR, and conversion rates
Programmatic Advertising
Traffic display, video, CTV, native, and audio campaigns
Build audience targeting strategies
Manage frequency caps
Set pacing rules
Troubleshoot delivery issues
Tracking & Analytics
Validate conversion tracking
Monitor pixels and event tracking
Assist with reporting and performance analysis
Quality Assurance
Ensure campaigns launch accurately and on time
Review URLs, creatives, tracking parameters, and budgets
Audit campaign settings before launch
Monitor account health and policy compliance
Troubleshoot platform issues
Required Qualifications
3-5 years managing paid digital advertising campaigns
Strong experience with Google Ads, Meta Ads Manager, Programmatic DSP platforms
Experience managing six-figure monthly advertising budgets
Understanding of:
Conversion tracking
Google Analytics 4
UTM parameters
Highly organized with exceptional attention to detail
Comfortable managing multiple client accounts simultaneously
Success in This Role
Within the first 30 days, this individual will be expected to:
Independently launch campaigns across Google, Meta, and programmatic platforms
Maintain high campaign accuracy with minimal QA issues
Proactively identify optimization opportunities
Meet launch deadlines consistently
Contribute to improved campaign performance across client accounts
Become a trusted technical resource for the client services team
What You'll Bring
We're looking for someone who is:
Highly analytical
Detail-oriented
Process-driven
Curious and always learning
Comfortable with data
Passionate about digital advertising
Compensation
For a candidate with 3-5 years of agency experience:
Salary: $70,000-$90,000 (Depending on experience)
Benefits including group health, dental and vision insurance, 401K with company match, optional life insurance and more.
Why BOOM?
At BOOM, we're not just media buyers - we're growth partners. Our team manages sophisticated omnichannel campaigns that combine paid search, paid social, programmatic advertising, analytics, creative strategy, and attribution to help clients grow their businesses. You'll work with a collaborative team that values innovation, accountability, transparency, and continuous improvement while managing campaigns across industries that make a measurable impact.

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