- Develop and execute comprehensive digital marketing strategies aligned with organizational goals and growth initiatives.
- Lead annual and quarterly digital marketing planning, including campaign roadmaps, budgets, channel strategies, and performance objectives.
- Oversee integrated digital campaigns across paid search (SEM), SEO, display advertising, social media, email marketing, content marketing, affiliate marketing, and programmatic media.
- Partner with Brand, Product Marketing, Sales, Creative, CRM, Analytics, and IT teams to ensure consistent messaging and integrated campaign execution.
- Drive customer acquisition, engagement, retention, and conversion strategies across the digital ecosystem.
- Establish KPIs and performance dashboards to measure campaign effectiveness, ROI, customer acquisition cost (CAC), return on ad spend (ROAS), customer lifetime value (CLV), and conversion rates.
- Analyze campaign performance and consumer insights to optimize marketing investments and improve business outcomes.
- Lead digital media planning, budget allocation, and forecasting across marketing channels.
- Oversee agency relationships, external vendors, and digital marketing partners to ensure high-quality execution and cost efficiency.
- Evaluate and implement emerging digital marketing technologies, automation platforms, AI-driven marketing tools, and best practices.
- Champion website optimization, user experience (UX), landing page performance, personalization, and A/B testing initiatives.
- Ensure compliance with data privacy regulations, brand standards, and digital marketing governance.
- Present marketing performance, strategic recommendations, and business insights to executive leadership.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.
- MBA or Master's degree preferred.
- 10+ years of progressive digital marketing experience, with 5+ years in a leadership role.
- Proven experience developing and executing enterprise-level digital marketing strategies.
- Experience managing large digital marketing budgets and cross-functional marketing teams.
- Demonstrated success driving measurable business growth through digital channels.
Preferred Skills
- Expertise in digital strategy, integrated marketing planning, and customer lifecycle marketing.
- Strong understanding of SEO, SEM, paid media, social media marketing, email marketing, content strategy, and marketing automation.
- Experience with CRM and marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Pardot, or Adobe Experience Cloud.