Advertising & Sales Lead Generator Manager

Description:

This is the job description for an advertising and sales lead generator manager that will closely work with the director of operations and ownership.
Position Type: Full-Time - Base Salary + monthly bonuses
Location: Joe's Carwash - Orlando / Davenport / Clermont
POSITION SUMMARY

The Advertising & Sales Lead Generator Manager is responsible for driving customer acquisition, membership growth, and brand awareness for Joe's Carwash. This role manages all outreach, targeted messaging, local marketing campaigns, and sales-generating activities. The position blends strategic marketing with hands‑on field outreach and direct customer interaction.
This person is the "public-facing" growth engine - finding new customers, creating exposure, building partnerships, and generating leads that convert into memberships and repeat business.
Requirements:

REQUIRED SKILLS & QUALIFICATIONS

Strong outgoing personality and comfortable speaking with the public
Experience in sales, marketing, promotions, or customer outreach
Ability to create basic social content (phone-based videos, photos, reels)
Strong writing skills for messaging and ad copy
Comfortable working both in the field and on-site at car wash locations
Organized, self-motivated, results-driven
Ability to track KPIs, leads, and campaign impact
PREFERRED EXPERIENCE

Prior experience in retail, car wash, automotive services, gyms, or membership-based sales
Experience with social media advertising (Facebook, Instagram, TikTok)
Local marketing or grassroots outreach background
Comfortable with CRM or lead-tracking spreadsheets/tools
Additional Info:

KEY RESPONSIBILITIES

Sales & Lead Generation

Actively promote wash packages and Unlimited Memberships to the public
Conduct on-site outreach at partner businesses, community events, and high-traffic areas
Develop and execute lead acquisition strategies (QR codes, canvassing, cross-promotions)
Identify local businesses, HOAs, and organizations for group discounts or fleet programs
Track leads and follow up consistently to convert into paying customers
Advertising & Marketing Execution

Build, schedule, and manage organic + paid social media promotions
Execute in-person marketing campaigns (flyers, events, banners, sampling)
Create compelling messaging for promotions, seasonal campaigns, and membership pushes
Design and distribute direct-mail, digital ads, and local print materials
Partner with local influencers, schools, youth leagues, and nonprofits for brand visibility
Improve Google Reviews and Local SEO through targeted review-generation programs
Community Outreach

Attend local chamber meetings, networking events, and community activities
Build relationships with nearby small businesses for co-marketing
Coordinate charity washes, sponsorships, and donation events
Represent Joe's Carwash as the face of the brand
Content & Messaging

Create short-form video content (with smartphone) showcasing wash benefits and promotions
Write simple ad copy for social media, flyers, and onsite signage
Develop talking points and scripts for membership sales and staff use
Oversee brand consistency in messaging, colors, tone, and customer-facing materials
Analytics & Reporting

Track leads, conversions, walk-ins, membership signups, and ROI of campaigns
Report weekly on outreach wins, opportunities, and active campaigns
Monitor competitor advertising and local marketing trends
Work with ownership/management to optimize marketing spend and lead flow

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