Membership Marketing & Outreach Manager

Boys & Girls Clubs of San Francisco — Marketing Department
San Francisco, CA (John N. Callander Administrative Office) | Full-time (40 hrs/wk) | In-person
$64,000 – $79,000 / year | Benefits Eligible
Why This Role Matters Since 1891, Boys & Girls Clubs of San Francisco (BGCSF) has provided high-quality, community-based youth development services to youth in San Francisco. Our mission is to inspire and enable all young people, especially those from disadvantaged circumstances, to realize their full potential as productive, responsible, and caring citizens. We impact the lives of Club members, primarily ages 6 to 18, by focusing on academic success, healthy lifestyles, good character, community engagement, and job readiness with earning potential. We are nationally recognized for the high-quality of our programs and comprehensive approach to serving youth. Whether you’re joining our administrative team, a Clubhouse team, a School-Based Club team, or our Camp Mendocino team, you’ll be surrounded by enthusiastic, talented, and passionate colleagues who wake up every day ready to inspire young people to reach their full potential.
What You’ll Do Membership Marketing Strategy & Growth (60%) Campaign Planning — Build and refine annual, seasonal, and campaign-specific plans across digital and traditional channels.
Membership Value Messaging — Serve as lead communicator, translating organizational goals into measurable recruitment, retention, and average daily attendance strategies.
Local Strategy — Partner with Club and Program Leadership to learn each local ecosystem (schools, partners, enrollment needs) and adapt based on data and community feedback.
Channel Alignment — Work with Marketing to align website, email, social, paid advertising, creative assets, and collateral.
Performance Reviews — Meet regularly with Club, Outcomes & Membership, and Marketing Leadership to review metrics and adjust tactics.

Community Engagement & Partnerships (15%) Event Presence — Represent BGCSF at school fairs, community events, and partner meetings to build pipeline relationships with local schools, businesses, and organizations.
Information Sessions — Lead sessions and presentations for prospective members, families, and partners.
Recruitment Programming — Partner with Club Leadership on recruitment events, member ambassador initiatives, orientation materials, and family engagement resources.

Data, Analysis & Continuous Improvement (15%) Tracking — Monitor and report on campaign performance, recruitment, retention, and outreach across channels.
Quarterly Reporting — Deliver reports on data, ROI, trends, and recommendations to Club Leadership and the Marketing Committee.

Marketing Operations & Staff Enablement (10%) Toolkits — Maintain organization-wide membership marketing templates, messaging toolkits, and outreach materials.
Staff Training — Equip Club staff with talking points and recruitment tools so program value is communicated consistently at events.

What You Bring Required Bachelor’s degree and at least 5 years of related work experience
Significant experience in recruitment, sales, or integrated marketing campaign execution
Proven ability to collect, analyze, and apply data to distribution plans and strategies
Strong oral and written communication, time management, and organizational skills
Self-motivated, adaptable, and eager to learn new technologies and prioritize workloads
Ability to apply brand guidelines and best practices into innovative tactics
Flexibility to work evenings, weekends, and travel locally to recruitment events as needed
Preferred Experience in youth development, education, or non-profit sectors
Knowledge of or experience working within San Francisco communities
Familiarity with Salesforce database systems
Physical Requirements Must be able to lift 25 lbs.
Must be able to stand for at least 2 hours consecutively.
Must be able to sit at a computer workstation for long periods of time.
Why BGCSF Comprehensive Health Benefits + Employer Contributions
401K + 7% Employer Contribution After One Year of Service
Employee Assistance Program: In-Person Counseling + 24/7 Confidential Mental Health Support
Education Assistance
Pre-tax Transportation Savings Account
Flexible Spending Account (FSA) & Lifestyle Spending Account (LSA)
Paid Time Off + Paid Holidays
Life & Disability Insurance
Mandatory summer + winter weeklong organization-wide closures
Professional Development Opportunities
Compensation The wage range for this position is $64,000–$79,000 annually. Final compensation is determined based on a range of factors, including skill set, experience, training, certifications, and organizational needs. Candidates may be hired at the entry, mid, or senior level of the range depending on qualifications and position requirements.
Pre-Employment Requirements As part of the hiring process, BGCSF requires candidates to complete LiveScan fingerprinting, a background check, and a tuberculosis (TB) evaluation or test.
Disclaimer This job description outlines the general nature and level of work expected in this role. It is not intended as a comprehensive inventory of all duties, responsibilities, or qualifications. BGCSF reserves the right to reassign or relocate employees as needed.

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