Senior Digital Marketing Manager

Senior Digital Marketing ManagerAs Senior Digital Marketing Manager, you will own the strategy and execution of all digital marketing channels to drive lead generation, brand awareness, and lifecycle marketing. You will be responsible for developing and optimizing high-impact campaigns across paid media, email, webinars, 3rd party activations, PLG, and account-based marketing (ABM), working cross-functionally to deliver measurable growth. This role is ideal for a data-driven, creative leader who thrives in a fast-paced environment and is eager to make a significant impact.A Day In The LifeOwn strategy, execution, and optimization of integrated digital marketing campaigns across paid ads (search, display, social), email, webinars, and other channelsManage relationships with lead generation partners and vendors to maximize budget efficiencyImplement and scale out PLG motion driving self-serve signups and direct product revenueDevelop and implement an ABM strategy to drive pipeline growth and brand engagement among key accountsInfluence the build out of core dashboards and metrics to provide ongoing channel and campaign performance readouts, conduct A/B tests, and use actionable insights to continuously improve conversion rates and campaign ROIPartner with operations teams to develop the right integrations between systems to ensure lead flow is frictionless and all necessary data points are captured for downstream sales outreach and remarketing program enablementBuild and manage evergreen nurture tracks for different lifecycle stages, personas, and verticals, ensuring prospects and customers receive relevant, timely communicationsWork directly with product, sales, design, and operations teams to ensure marketing initiatives drive desired business outcomes with respect to revenue, product launches, and brand consistencyLead a culture of testing by creating a scalable and repeatable experimental testing design framework to uncover key insights, inform future campaigns, and identify new digital opportunitiesEvaluate the competitive landscape to identify opportunities for Crusoe to win across digital channelsYou Will Thrive In This Role If You Have7+ years of digital marketing experience, with a proven track record of driving demand generation and brand growth in B2B environmentsDeep expertise in paid media (Google Ads, LinkedIn Ads, Meta Ads, X Ads), marketing automation (Marketo), CRM (Salesforce), and analytics tools (Google Analytics, Marketo, Salesforce, Sigma)Demonstrated ability to balance strategic vision with hands-on execution in a high-growth, fast-paced environmentPoint of view on content and creative that works and how to partner with internal and external resources to create and scale demand generation programs with best in class content and creativeStrong analytical skills and experience using data to inform decisions and optimize performanceKnowledge of how to communicate performance results and forecasts to executive stakeholdersExceptional communication and collaboration skills, with experience managing cross-functional projectsBachelor's degree in Marketing, Business, or a related field; advanced certifications or MBA a plusExperience managing agencies or vendorsComfort level with ambiguity and ability to operate both strategically and tactically without complete informationProcess to stay on top of and implement the latest trends in digital marketingBenefits:Industry competitive payRestricted Stock Units in a fast growing, well-funded technology companyHealth insurance package options that include HDHP and PPO, vision, and dental for you and your dependentsEmployer contributions to HSA accountsPaid Parental LeavePaid life insurance, short-term and long-term disabilityTeladoc401(k) with a 100% match up to 4% of salaryGenerous paid time off and holiday scheduleCell phone reimbursementTuition reimbursementSubscription to the Calm appMetLife LegalCompany paid commuter benefit; $200/monthCompensation RangeCompensation will be paid in the range of $160,000 - $190,000 + Bonus. Restricted Stock Units are included in all offers. Compensation to be determined by the applicants knowledge, education, and abilities, as well as internal equity and alignment with market data.Crusoe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.