Marketing and Communications Specialist - Department of Career Planning and Deve

Marketing and Communications Specialist - Department of CareerPlanning and Development (Temporary 6-Month Assignment)

Job ID: 302121

Location: Kennesaw, Georgia

Full/Part Time: Full Time

Regular/Temporary: Temporary

About Us
Are you ready to transform lives throughacademic excellence, innovative research, strong communitypartnerships and economic opportunity? Kennesaw State University isone of the 50 largest public institutions in the country. Withgrowing enrollment and global reach, we continue to expand ourinstitutional influence and prominence beyond the state of Georgia.We offer more than 190 undergraduate, graduate, and doctoraldegrees to empower over 50,000 students to become thought leaders,lifelong learners, and informed global citizens. Ourentrepreneurial spirit, high-impact research, and Division Iathletics draw students from throughout the region and from morethan 100 countries across the globe. Our university's vibrantculture, career opportunities,rich benefits, and valuesof respect, integrity, collaboration, inclusivity, andaccountability make us an employer of choice. We are part oftheUniversity System ofGeorgia. We are searching for talented people to joinKennesaw State University in our vision. Come TakeFlight at KSU!

Location
(Primary Location for JobResponsibilities) Our Kennesaw campus is located at 1000Chastain Road NW, Kennesaw, GA 30144.

Our Marietta campus is located at 1100 SouthMarietta Parkway, Marietta, GA 30060.

Job Summary
Coordinates and implements marketing and communication projectsthat support the assigned department and/or college's goals to helpshape effective marketing and communications strategies. Organizespublic image campaigns and special events that are engaging andcontain interactive social media content strategy that enhances theCollege reputation. Responsible for creating brand awarenessthrough advertising and social media for the College. Workscollaboratively with college partners to achieve projectobjectives, milestones and deliverables, and campaign effectivenessreporting.

Key Responsibilities

1. Develops and maintains strong partnerships within the assigneddepartment and/or college, understanding key business strategies,objectives, and project expectations to support marketing effortsand goals

2. Develops and manages comprehensive marketing and communicationsstrategy, campaigns, projects, tactical execution plan

3. Oversees the production process, day-to-day project activitiesand provides analytical analysis

4. Creates advertising, marketing copy, newsletters, memos, reportsand other forms of communication aimed at increasing enrollment,increasing philanthropic support, improving name recognition andenhancing the assigned department and/or college

5. Creates, plans and executes engaging and interactive socialmedia content strategy to enhance the assigned department and/orcollege's reputation

6. Oversees the day-to-day activity on the assigned departmentand/or college's social media channels (Twitter, Facebook,LinkedIn, Instagram, YouTube, etc.)

7. Utilizes social media to drive users to the assigned departmentand/or college's website, enhance the brand, promote events andprograms, recruit students

8. Ensures that communications are aligned with the University andthe assigned department and/ or college's brand messaging andpolicies to increase the sense of connection to the College and itsextended community

9. Produces creative collateral (i.e. pop-up banners, brochures,booklets, department signage, newsletters, email templates, printads, campaigns, GIFs, static images, videos, college eventspromotion, OwlTV, internal media and social media)

10. Directs projects using appropriate internal and externalresources (including, but not limited to, department team members,automation/CRM systems, videography, PR /marketing team, agencypartners, freelance professionals, and PR/marketing firms)

11. Plans and manages project communications, monitoring projectstatus, proactively managing changes, and effectively communicatingregularly

12. Ensures evaluation and analysis of marketing initiatives todetermine the effectiveness of implemented strategies

13. Coordinates and hosts the assigned department/college events(both on and off-campus locations) that promote the brand,department and/or college and programs, recruit students andincrease the sense of connection to the extended community

14. Analyzes website SEO utilizing approved platform(s) (GoogleAnalytics, BrightEdge, etc.)

15. Provides insights and recommendations for updates, writescontent and partners with assigned webmaster to meet SEO and webgoals and objectives

16. Utilizes Google Analytics and/or other approved platform(s) toanalyze web performance, report KPI's and provide insightsandrecommendations for performance improvement

17. Proposes and manages the college/department's marketing budgetfor the fiscal year

18. Performs administrative functions to support marketing and communications projects for the college/department

Educational Requirements
Bachelor's degree from an accredited institution of highereducation in marketing, business administration or relatedfield

Required Experience
Two (2) years of marketing, communications, or public relationswork experience with a focus on account management and digitalcampaign management

Additional Preferred Qualifications
Previous experience in higher education preferred Extensiveexperience with various computer software Google Analyticscertified
SEO BrightEdge or other SEO certification

Preferred Educational Qualifications
An advanced degree from an accredited institution of highereducation in a related field

Proposed Salary
The budgeted salary range is $52,000 to $55,000. Offersare based on relevant experience.

Knowledge, Skills, & Abilities
ABILITIES
Comfortable interacting at all levels of the organization and bewilling to develop strong and positive relationships with staff andcolleagues
Able to produce creative and effective marketing communicationsmaterials
Able to handle multiple tasks or projects at one-time meetingassigned deadlines

KNOWLEDGE
Knowledge of communication, sales and broad understanding ofmarketing principles
Knowledge of branding standards and University policies andguidelines used to develop marketing and advertisingmaterials

SKILLS
Excellent interpersonal, initiative, teamwork, problem-solving,independent judgment, organization, communication (verbal andwritten), time management, project management, and presentationskills
Proficient with computer applications and programs associated withthe position (i.e. Microsoft Office suite, Adobe suite includingPhotoshop, etc.)
Strong attention to detail and follow up skills
Strong customer service skills and phone and email etiquette

USG Core Values
The University System of Georgia is comprised of our 25institutions of higher education and learning as well as the SystemOffice. Our USG Statement of Core Values are Integrity, Excellence,Accountability, and Respect.These values serve as thefoundation for all that we do as an organization, and each USGcommunity member is responsible for demonstrating and upholdingthese standards.More details on the USG Statement of CoreValues and Code of Conduct are available in USG Board Policy8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom foundon-line at https://www.usg.edu/policymanual/section6/C2653.

Equal Employment Opportunity
Kennesaw State University is an EqualEmployment Opportunity Employer. The University is committed tomaintaining a fair and respectful environment for living, work andstudy. To that end, and in accordance with federal and state law,Board of Regents policy, and University policy, the Universityprohibits harassment of or discrimination against any personbecause of race, color, sex (including sexual harassment,pregnancy, and medical conditions related to pregnancy), sexualorientation, gender identity, gender expression, ethnicity ornational origin, religion, age, genetic information, disability, orveteran or military status by any member of the KSU Community oncampus, in connection with a University program or activity, or ina manner that creates a hostile environment for members of the KSUcommunity.

For additional information on this policy, or to file a complaintunder the provisions of this policy, students, employees,applicants for employment or admission or other third partiesshould contact the Office of Institutional Equity at EnglishBuilding, Suite 225, eeo@kennesaw.edu.

Other Information

This is not a supervisory position.

This position does not have any financial responsibilities.

This position will not be required to drive.

This role is not considered a position of trust.

This position does not require a purchasing card (P-Card).

This position may travel 1% - 24% of the time

Background Check

Standard Enhanced

Education

Per the University System of Georgia background check policy,all final candidates will be required to consent to a criminalbackground investigation. Final candidates may be asked todisclose criminal record history during the initial screeningprocess and prior to a conditional offer of employment.Applicants for positions of trust with screening resultswhich confirm a disqualifying criminal history will be immediatelydisqualified from employment eligibility.

All applicants are required to include professional referencesas part of their application process. Some positions may requireadditional job-based screenings such as motor vehicle report,credit check, pre-employment drug screening and/or verification ofacademic credentials.

https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf

#J-18808-Ljbffr