Product Marketing Director (Consumer)

We’re looking for a strategic and experienced Product Marketing Lead to drive Moloco’s global product marketing strategy for consumer (ie non-gaming) companiesIn this role, you will be responsible for shaping how we position, launch, and market our solutions to consumer app advertisers worldwideYou will develop compelling messaging, craft go-to-market strategies, enable sales teams, and collaborate cross-functionally to drive adoption and growthThis role requires a balance of strategic thinking and hands-on execution to help consumer apps maximize performance through Moloco’s advertising solutionsBuild the marketing strategy:Develop a holistic marketing strategy to acquire new consumer (ie non-gaming) advertisers and drive growth from existing customersAlign with cross-functional teams - including other Marketing functions, Product, Go-to-Market, and Sales - to ensure coordinated execution of high-impact initiativesBalance global and regional approaches to ensure marketing programs resonate across diverse markets and drive measurable impactDevelop positioning and messaging:Conduct deep industry research (first-party and third-party) to understand the evolving needs of consumer app companiesCreate data-backed, customer-centric messaging that clearly articulates Moloco’s unique value in helping consumer app businesses growRoll out positioning across web properties, sales enablement, content, events, and other initiatives to ensure consistency and effectivenessPartner closely with Product to align the product roadmap with market needs and reinforce Moloco’s key differentiatorsPlan & execute go-to-market initiatives:Own the end-to-end development and execution of go-to-market initiatives to drive awareness, adoption, and growthLead high-impact programs such as sales narratives, event keynotes, webinars, research reports, and customer success storiesLaunch and scale new product solutions:Collaborate with Product and Go-to-Market teams to effectively position and communicate new product featuresDrive adoption and engagement through compelling storytelling, education, and enablement programsMeasure and iterate:Define clear success metrics for marketing initiatives, track performance, and optimize strategies based on insightsBenefitsComprehensive health and wellness: Competitive health (100% coverage for you), dental, vision and life insurance for you and your family. In addition, enjoy membership to Calm, Headspace, Spring Health, as well as fitness and health reimbursementsProfessional development: $2,500 Learning and Development stipend annually to grow yourself professionallyFood and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our kitchens are filled with healthy snacks and beverages for you to enjoyPaid parental leave: Our parental leave for primary and secondary caregivers have you covered when you welcome a new child into your familyUnlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy. We also offer leave time for various reasonsFinancial benefits: We provide equity and generous retirement benefits that help you prepare for your future. In addition, home office setup and phone, internet and transportation reimbursementsExceptional storytelling skills, with the ability to translate complex technical concepts into compelling, digestible narratives tailored for consumer app advertisers10+ years of experience in marketing or go-to-market roles, with at least 3 years in the mobile app performance marketing industryHands-on experience developing high-quality marketing content such as sales decks, webinars, case studies, and industry reportsProven ability to develop and execute global marketing strategies that drive customer acquisition, product adoption, and revenue growthStrong written and verbal communication skills, with the ability to influence and inspire diverse audiencesDeep understanding of the app marketing ecosystem, including user acquisition, monetization strategies, and key industry trendsAbility to thrive in a high-growth, fast-moving company, demonstrating adaptability and a self-starter mentalityExperience working cross-functionally with Product, Sales, and Go-to-Market teams to align messaging, strategy, and execution
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