Integrated Marketing Director

Integrated Marketing DirectorWhisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what's possible for cats and the people who love them. We believe the future is feline. And we're imagining that future today.We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend.Whisker Marketing: We are building the world's first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack—from deep consumer insight to breakthrough brand expression to world-class growth execution. And we're just getting started.What You'll Do:The Integrated Marketing Director is the operational heartbeat of Whisker's marketing engine—driving go-to-market excellence across every product, channel, and region. This role connects brand strategy to market execution, ensuring every campaign lands with precision, efficiency, and measurable impact. You'll own the integrated marketing calendar, coordinate complex cross-functional initiatives, and ensure each launch delivers business results while advancing the Whisker brand. Equal parts strategist, operator, and integrator, you bring order to creativity and momentum to the marketplace.Essential Duties and Responsibilities:Leads go-to-market strategy and execution across product launches, campaigns, and seasonal initiativesTranslates brand and business priorities into integrated, data-informed marketing plans that drive measurable outcomesManages the annual marketing calendar and ensures alignment across Creative, Performance, PR, Retail, and International teamsPartners with Insights to identify opportunities, set KPIs, and evaluate brand performance post-launchBuilds and optimizes systems for cross-functional collaboration and campaign trackingManages agency partners and internal resources to ensure timely, high-quality deliveryOversees creative brief development and ensures messaging consistency across all touchpointsConnects marketing investment to impact—reporting on brand performance metrics and ROIPartners with the eCommerce and Product Marketing teams to align storytelling with conversion strategyContinuously improves GTM frameworks for speed, clarity, and repeatabilityLeads a team of Brand Managers, GTM, MarOps and producers to deliver best-in-class execution across all channelsDrives accountability and performance through clear goal-setting and measurementBuilds strong cross-functional relationships with Product, Creative, Insights, and Performance leadersFosters a culture of operational excellence, collaboration, and continual learningWill perform additional duties as requiredLeadership Responsibilities:Directly supervises department teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines.Requirements:BA in Marketing, Statistics, or Communications and / or equivalent years of experience10+ years of experience in brand, integrated, or advertising account management with 4+ years in leadershipDeep experience managing go-to-market processes and complex cross-functional campaignsStrong commercial acumen with the ability to connect creative storytelling to measurable growthProficiency in marketing analytics, planning, and performance reportingExceptional organizational and communication skills; adept at managing multiple concurrent prioritiesExperience in DTC, CPG, or consumer brandsMust have a cat—your ability to understand our cats and cat parent users is critical to successDemonstrated success in building scalable systems and marketing operations frameworks.Maintains confidentiality of proprietary informationAbility to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptionsA high degree of initiative, self-motivation, and ability to motivate othersAbility to establish and maintain cooperative working relationships with Team Members and colleaguesComfortable with office pets (cats, dogs)Not Required but Nice to Have!Experience in global or multi-market brand managementFamiliarity with subscription, connected device, or eCommerce ecosystemsPassion for building brands that combine design, technology, and lifestyle—and maybe a cat (or two) of your ownBenefits & Purrks:Premium Medical/Dental/Vision insurancePaid parental leaveWhisker Parents Program1 day "pawternity" leave for new pet adoptionPet Insurance Discount401K matchFlexible spending accountsCompany-paid short-term disability and life insuranceEmployee Assistance Program (EAP)Generous paid time off14 Paid HolidaysTop of the line equipmentPet-friendly officeWhisker products and swagContinuing education SupportOn-site gym with PelotonReferral programStatement of Inclusivity:We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.