Product Marketing Manager

Curriculum Marketing Manager – St. Louis, MO
Concordia Publishing House (CPH) – A Lutheran Church–Missouri Synod Organization
Full Time
Do you love connecting churches, schools, and families with resources that shape faith formation? CPH is looking for a Curriculum Marketing Manager to lead our Day School, Sunday School, and VBS curriculum lines from concept to launch to retirement. If you thrive on strategy, data, and creative problem-solving in service of a bigger mission, this role is for you.
Why Join Us?

As part of CPH, you'll join a team that has served the church for over 150 years, and you'll enjoy:
Purpose-driven work supporting Gospel-centered ministry
A collaborative, caring culture with people who genuinely value teamwork
Professional growth opportunities
Meaningful impact on churches, schools, and families
Competitive benefits and work-life balance
What You’ll Do

Collaborate with editorial and creative teams to ensure successful product development and marketing of curriculum lines, including Day School, Sunday School, and VBS
Develop and execute an annual business plan covering sales, costs, inventory, budgets, and missional impact
Prepare financially viable product proposals for internal and executive approval
Research the competitive landscape to position products effectively, uncovering both large scale and niche opportunities
Study market and customer segments, including characteristics, buyer profiles, and trends
Ideate and implement promotional campaigns with marketing managers, copywriters, and designers to maximize frontlist and backlist curriculum sales
Partner with the team to optimize web sales through email automation, category callouts, and cross-promotional messaging
What We’re Looking For

A bachelor's degree in marketing, business, or a related field
Five years of product marketing experience, including managing a product line or portfolio
Experience building marketing plans, forecasts, or budgets in Excel
Core abilities in business writing, Adobe InDesign, and Microsoft Office
Experience in publishing, curriculum development, or educational products preferred
Strong knowledge of CPH products, their features, and benefits
Strong knowledge of and affinity with the LCMS
Be Part of Something Bigger

For more than 150 years, CPH has produced trusted resources that help churches, schools, and families grow in faith. As Manager, Marketing - Curriculum, your work will directly shape how congregations and families experience Christian education, connecting generations of learners to the Gospel through the curriculum products you help bring to market.

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