- Own the SMB narrative end-to-end.
- Develop and maintain the definitive positioning and messaging framework for Salesforce's SMB segment.
- Lead high-impact go-to-market (GTM) strategies for new product releases and features targeting SMB buyers.
- Build the tools and content that make SMB Account Executives (AEs) and Sales Development Representatives (SDRs) unstoppable.
- Act as the authority on the SMB market — buyer behavior, competitive landscape, macro trends, and the evolving AI opportunity.
- Lead the team's integration of AI into operations — leveraging Agentforce to scale content, research, and execution.
- Lead, develop, and inspire a team of talented product marketers.
Requirements
- 10+ years of B2B product marketing experience, with significant time spent in SaaS or technology.
- Direct experience marketing to SMB buyers is strongly preferred.
- Demonstrated ability to articulate the SMB buyer's daily reality, pain points, and decision-making drivers.
- Proven track record crafting positioning that cuts through crowded markets and leading product launches that generate measurable business impact.
- Highly comfortable presenting to CMO-level leadership and driving cross-functional alignment.
- Experience managing and developing senior product marketers, including Directors.
- Fast execution skills with a knack for removing friction and enabling team success.
Core Competencies
Expertise in B2B product marketing with a focus on SMB segments, including the development of positioning frameworks and go-to-market strategies. Proven leadership in managing product marketing teams and integrating AI into marketing operations.
Highest-signal resume keywords
- B2B Product Marketing Experience
- SaaS Marketing Expertise
- SMB Buyer Insights
- Go-To-Market Strategy Development
- Team Leadership and Development
ATS Optimization Keywords
Hard Skills
- Product Positioning
- Market Analysis
- Competitive Landscape Assessment
- Product Launch Management
- AI Integration in Marketing
Soft Skills
- Cross-Functional Collaboration
- Presentation Skills
- Fast Execution
Industry Keywords
- SMB Market
- Buyer Behavior
- Sales Development
- Marketing Strategy
- Technology Trends
Tools & Technologies
- Agentforce