Media & Sponsorship Business Director

Serve as the Dedicated Global Brand Media Lead for Expedia Group
Act as the strategic bridge and trusted advisor between Integrated Marketing and Creative and Global Media and Sponsorship
Orchestrate the end-to-end brand media and sponsorship narrative across markets
Set the strategic media and sponsorship approach for Expedia, Hotels.com, or Vrbo
Lead distribution and communication of internal and external briefs
Ensure outputs deliver against integrated marketing, business, and financial objectives
Build alignment with interdependent stakeholders and govern processes
Lead high-visibility brand and partner projects across internal stakeholders and external agencies
Champion innovative media strategies, integrated media plans, data-driven learning agendas, and optimization outputs
Manage strategic approaches, rationale documentation, holistic media plans, and post-campaign reports
Coordinate responses to briefs with Planning, Agency, and Execution Leads
Align media, sponsorship, and creative strategies and define asset requirements and timelines
Own brand-specific media and sponsorship finance decisions and P&L management
Drive brand business targets and lead Monthly and Quarterly Business Reviews
Synthesize market-specific reports into global views and provide insights for planning and capital allocation
Requirements Bachelor’s Degree in Marketing, Business, Communications, or a related field; or equivalent related professional experience
12+ years of experience in client management and strategic media and sponsorship planning
Experience gained in-house at a global brand and/or in a senior leadership role at a media/creative agency or relevant technology platform
Forward-looking perspective on AI and its application to integrated marketing, media, and sponsorship workflows
Proven experience leading complex, multi-market brand media strategies across digital, offline, and sponsorship channels
Ability to translate media strategies into integrated, executable plans
Strong financial acumen and experience managing large, complex media budgets and P&Ls
Track record of financial rigor, transparency, and compliance
Exceptional communication skills and ability to synthesize complex data and plans into executive-ready insights
Consultative approach and experience influencing senior stakeholders in matrixed, global organizations
Demonstrated operational excellence and ability to prioritize multiple complex projects
Analytical mindset with experience using data, measurement frameworks, and learning agendas
Proactive problem-solving and ownership
Core Competencies Demonstrates expertise in strategic media and sponsorship planning, with a strong focus on financial management and data-driven decision-making. Proven ability to lead complex, multi-market brand media strategies while effectively communicating insights to senior stakeholders.
Highest-signal resume keywords Strategic Media Planning
Sponsorship Management
Financial Acumen
Client Management
Data-Driven Insights
ATS Optimization Keywords Hard Skills Integrated Marketing
Brand Media Strategy
P&L Management
Campaign Optimization
Market Analysis
Budget Management
Media Strategy Execution
Data Measurement Frameworks
Sponsorship Strategy
Operational Excellence
Soft Skills Exceptional Communication
Proactive Problem-Solving
Consultative Approach
Stakeholder Influence
Project Prioritization
Certifications & Qualifications Bachelor’s Degree in Marketing
Bachelor’s Degree in Business
Bachelor’s Degree in Communications
Industry Keywords Global Brand
Integrated Marketing
Media Agency
Creative Agency
Digital Channels
Offline Channels
Sponsorship Channels
AI in Marketing
Financial Rigor
Compliance

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