Communications Advisor-Customer Marketing Comm

What Success Looks Like
Within 24 months, this leader will:

Shift social media from a corporate publisher model to an industry authority model

Establish the company as a top voice in key industry conversations

Build a scalable employee advocacy and expert amplification program

Create a modern social operating model embedded across the enterprise

Generate measurable business impact through influence, reputation and demand creation

Increase share of voice against competitors

Build a content ecosystem that is educational, useful, human and differentiated

Implement AI-enabled social intelligence and real-time content creation capabilities

Make social a business capability rather than a communications function alone

Key Responsibilities
1. Reinvent the Social Media Strategy
Move beyond channels and followers to build an influence ecosystem.

You will:

Develop a multi-year vision for social innovation

Identify emerging behaviors, technologies and platforms before competitors

Redefine how the organization creates and distributes expertise

Establish audience-first content models

Build social experiences that create participation rather than passive consumption

Challenge legacy KPIs and introduce business-impact measurement

2. Build Industry Influence
Transform the company into an industry and energy destination.

You will:

Partner with our leadership team on integrating strategies for executives and technical experts

Build programs that elevate engineers, researchers and subject matter experts

Expand industry influence through strategic partnerships and communities

Create new formats that simplify complex technologies

Position the company as the interpreter of industry change rather than simply a reporter of news

3. Lead Social Innovation
Serve as the innovation engine for digital engagement.

You will:

Evaluate emerging platforms and technologies

Pilot AI-assisted content creation workflows

Test new content formats and audience engagement models

Introduce interactive, immersive and community-driven experiences

Create an experimentation framework with rapid testing and learning

4. Embed Social Across the Business
Develop social as a shared enterprise capability.

You will partner with other leaders:

Build governance models, workflows and RACI structures

Develop functional champions across the organization

Enable business leaders to contribute expertise

Create scalable intake and content planning processes

Deliver enterprise training and capability-building programs

Establish employee advocacy frameworks and activation plans

5. Create World-Class Content Systems
Move from content production to content orchestration.

You will:

Build repeatable content engines around strategic priorities

Transform technical expertise into audience-first storytelling

Develop platform-native content experiences

Establish creative frameworks and distinctive visual treatments

Align content formats to audience behaviors and platform strengths

6. Own Community and Conversation
Create two-way engagement at scale.

You will:

Develop social listening and intelligence programs

Build community engagement strategies

Identify emerging risks and opportunities

Establish response playbooks and escalation procedures

Turn audience insights into business recommendations

7. Deliver Business Intelligence and Measurement
Redefine how success is measured.

You will:

Move beyond:

Impressions

Followers

Engagement rate

And measure:

Share of voice

Influence growth

Thought leadership authority

Reputation impact

Executive visibility

Employee advocacy participation

Business contribution

Conversion and demand influence

Required Experience

10+ years in social media, digital strategy, communications, brand or content leadership

Experience building enterprise-scale social media programs

Strong understanding of audience development and influence-building

Experience leading cross-functional transformation initiatives

Expertise in executive communications and thought leadership

Experience managing agencies, technology platforms and analytics programs

Demonstrated success driving innovation and organizational change

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

The Baker Hughes internal title for this role is: Communications Advisor - Customer/Marketing Comm

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