Channel Marketing Coordinator

Marketing Program ManagerDevelops and executes marketing programs driving sales growth across professional dealers, independent distributors and wholesale partners in North America. Partners with Sales, Product Management and Creative Services to execute promotional programs, trade marketing, customer events and sales support materials. This role will be attending our office in Henrietta.Why Join Us Key role growing a leading brand in professional construction, working cross-functionally with direct impact on how products reach distributors, dealers and contractors across North America.Key ResponsibilitiesChannel Marketing StrategyDevelop annual marketing plans and promotional calendars aligned to product launches and customer prioritiesPartner with Sales on initiatives that increase sell-in/sell-throughMeasure program effectiveness and recommend improvementsPromotional ProgramsPlan and execute campaigns (flyers, rebates, digital, POS, merchandising) across North American customersManage timelines and coordinate with internal teams and vendorsTrade Shows & EventsPlan/execute national and regional trade shows and distributor eventsManage booth logistics, event budgets and post-event evaluationAttend key industry events for on-site supportMarketing Communications & CreativeCoordinate sales collateral (catalogues, brochures, sell sheets, digital assets, POS signage)Manage creative projects with designers, printers and agenciesEnsure brand consistency across customer-facing materialsCatalogue ManagementLead annual catalogue development, coordinating product info, photography, pricing and layout across Product Management, Sales and DesignManage timelines for print/digital deadlinesSales SupportSupport customer presentations, promotional planning and marketing resourcesAssist with customer meetings and business reviews as neededCross-Functional CollaborationWork with Sales, Product Management, Design, Supply Chain, Customer Service and Operations to align marketing with inventory and business prioritiesQualificationsBachelor's degree in Marketing, Business, Communications or related field (preferred)3–7 years in Channel/Trade/Brand Marketing or Marketing CommunicationsExperience supporting B2B sales and working with distributors/dealersConstruction, industrial, hardware or building materials experience a strong assetSkillsStrong project management, organizational and time-management skillsExcellent written/verbal communicationAbility to manage multiple priorities; high attention to detailStrong collaboration skills; creative, customer-first problem solverProficient in MS Office; Adobe Creative Suite/marketing automation a plusTravel: ~20–30% across North America for meetings, trade shows and industry eventsSuccess MeasuresOn-time, high-quality execution of promotional programs and eventsSales team satisfaction with marketing supportGrowth in customer engagement/promotional participationTimely catalogue/collateral delivery and continuous process improvement