Jobtailor is hiring: Senior Media Buyer, Programmatic – Native in New York

• Plan, execute, and optimize campaigns across multiple DSPs (e.g., DV360, Yahoo DSP) and native ad platforms (e.g., Taboola, Outbrain) with a clear focus on hitting performance and revenue targets
• Own revenue growth across assigned channels, taking new initiatives from testing to scaled, material revenue impact
• Leverage AI and automation tools to drive smarter optimization, faster insights, and continuous performance improvements
• Pilot new lines of business and offers, managing campaigns end-to-end and rapidly iterating from initial tests to scalable, revenue-generating programs
• Optimize toward core business KPIs (Revenue, GPM, CAC, CPA) through data-driven bidding, segmentation, and supply strategy
• Collaborate with compliance, product, and analytics teams to ensure campaigns align with brand standards and vertical-specific requirements
• Leverage first-party and third-party data to build high-performing targeting and retargeting strategies
• Monitor, analyze, and communicate performance trends regularly, identifying opportunities to expand and scale successful initiatives
• Stay current on programmatic and native platform updates, identifying new opportunities to improve performance and scale

Requirements

• 3-5+ years of hands-on media buying experience across DSPs (DV360, StackAdapt, Yahoo DSP, etc.) and native ads (Taboola and Outbrain)
• Proven success managing $250K+ in monthly spend with a focus on measurable outcomes (e.g., ROAS, CPA, GPM)
• Deep understanding of audience targeting, optimization, and data integrations to improve campaign efficiency and scale
• Demonstrate a willingness to take calculated risks, test unconventional ideas, and move quickly based on performance data
• Experience with Dynamic Creative Optimization (DCO) and creative testing methodologies
• Analytical mindset with proficiency in Google Analytics, Tableau, Looker, and platform reporting
• Strong communicator who can translate data into actionable insights and partner effectively with internal stakeholders

Core Competencies

Demonstrates expertise in media buying across DSPs and native ad platforms, with a strong focus on optimizing campaigns to achieve revenue growth and performance targets. Proficient in leveraging data analytics and automation tools to drive campaign efficiency and scalability.