Director, Brand Management & Marketing

ABOUT US:
Farmacy is a clean beauty brand super charging farm-fresh ingredients with gentle actives to support healthy skin results today, while preserving skin’s vitality for the future.

ABOUT THE ROLE:
The Director, Brand Management & Marketing will serve as a steward of the Farmacy brand, helping to shape its long-term vision while driving integrated marketing strategies that accelerate growth, strengthen brand equity, and deepen consumer engagement. You'll lead the development of compelling brand campaigns, innovation launches, and go-to-market strategies while partnering cross-functionally with Product Development, Digital, Sales, Creative, Operations and Finance, to bring the brand to life across every consumer touchpoint. This is a highly collaborative leadership role for someone who thrives at the intersection of strategy, creativity, and commercial performance, with a passion for building iconic brands and delivering meaningful business results. This role will report to the Sr. Director of Marketing, and have people manager responsibilities.

KEY RESPONSIBILITIES
Brand Management

Serve as the cross-functional brand steward, ensuring consistency across all consumer touchpoints, including Digital, Consumer, Sales, Operations, Finance and Product Development.

Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies

Support development of marketing calendar and program classifications (Budget Planning)

Continuously evaluate brand health through consumer insights, market trends, competitive activity, and business performance to identify growth opportunities and potential risks.

Develop strategic recommendations to strengthen brand equity, increase consumer engagement, and accelerate market share growth.

Identify opportunities to improve cross-functional ways of working, driving operational excellence across the end-to-end marketing process.

Influence cross-functional teams to ensure alignment against brand priorities, timelines, and business goals.

Brand Storytelling - 360 Campaign & Activation Management

Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives

Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication

Lead and oversee the development of strategic Go-To-Market drivers within the context

Lead and oversee the end to end go-to-market campaign process, planning & communication

Oversee recaps & launch post-mortems

Work with Copywriters to reflect the brand voice

End to End Strategic Product Strategy & Assortment Management - NPD & Existing Portfolio

Manage innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities

Oversee the development of key new product development building blocks (e.g. insights, SOP)

Lead and oversee new product messaging, claims development + educational support

Identify white space opportunities

Retailer + Promotional Support

Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment

Partner closely with Sales and key retail partners to develop global strategies that support the core business + accelerate new product launches

Support promotional marketing activities (kits & sets, merchandise strategy)

Day-to-Day Business Management

Prepare and support presentations for management meetings

Own budget management for key marketing spend buckets

Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations

Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI

Manage and develop your direct report(s), strategically delegating assignments, managing workload, and supporting career growth and development

7+ years of progressive brand management and/or brand marketing experience, ideally within beauty, skincare, CPG, or a consumer-led brand.

Proven experience developing brand strategy and integrated 360 marketing plans that drive brand equity, consumer engagement, and commercial growth.

Experience leading new product development, innovation, and go-to-market strategies, from consumer insights and positioning through launch and optimization.

Strong commercial and financial acumen, with experience managing budgets and leveraging consumer, sales, and campaign data to drive business decisions.

Demonstrated ability to lead and influence cross-functional teams across Creative, Digital, Sales, Product Development, Operations, and Finance.

Experience working within the prestige beauty and retail landscape, including Sephora and/or Ulta, strongly preferred.

Strong people leadership skills, with experience coaching and developing direct reports.

Strategic, creative, and solutions-oriented thinker who thrives in a fast-paced, entrepreneurial environment and can effectively manage competing priorities.

Excellent communication and presentation skills with the ability to influence senior leaders and cross-functional partners.

Passion for beauty, skincare, consumer trends, and building differentiated brands.

Able to reliably commute to the NYC office a minimum of two days per week + ad hoc as needed.

Permanently authorized to work in the U.S. without current or future employer sponsorship

15 days PTO + 5 sick/personal days per year

16 annual Company holidays

Health insurance, Dental insurance, Vision insurance

Life insurance ($25,000 policy, free to employees)

Commuter benefits (Transit + Parking FSA)

Health care FSA

Dependent care FSA

401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)

16-weeks 100% paid parental leave for birth mothers and adoptive parents plus 8 weeks unpaid, 8-weeks 100% paid parental leave for all other parents

$40/month phone stipend

Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap

Quarterly Gratis Product Stipend

Monthly Exercise/Gym Reimbursement

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