Leads & SEO Analyst

Contractor Growth Network is a digital marketing agency for high-end residential remodeling and design-build contractors. We run SEO, content, and digital strategy for contractors who want a predictable pipeline of qualified leads. We're a 15-person team and we measure everything.
The Role We're hiring a Leads & SEO Analyst to sit at the intersection of SEO execution and lead performance analysis. You'll handle the day-to-day SEO work that keeps our clients' sites performing — and you'll dig into the data to understand why leads are or aren't coming in, flagging what needs attention before it becomes a problem.
This is a fully internal role. You'll work closely with our SEO Strategist (Patrick), Client Success Managers, and the broader Client Delivery team. No client calls — just focused execution and sharp analysis.
What You\'re Looking For 2–4 years of experience in SEO, digital marketing analytics, or paid media — ideally with exposure to both execution and reporting. You work well independently, manage multiple clients without dropping details, and know how to turn data into a clear story.
SEO Execution Conduct on-page audits and optimize client sites across technical and content elements
Track and analyze organic traffic, keyword rankings, and conversion data to guide strategy and measure results
Troubleshoot site speed, crawlability, indexation, and overall site health for local contractor websites
Support local SEO efforts including citation building, local listing accuracy, and consistency checks using BrightLocal — contractor clients are inherently local businesses and local search is critical to their pipeline
Analyze keyword performance and recommend content updates or new topics to improve search visibility
Keep all client accounts accurately maintained and SEO deliverables properly archived — completeness and accuracy are non-negotiable in this role
Lead Performance Analysis Monitor and analyze client lead data inside CGN's proprietary client portal on an ongoing basis
Review ad performance across Google Ads and Meta — tracking delivery, spend pacing, and conversion trends
Identify trends and flag anomalies early — before they become client problems
Surface optimization opportunities to the SEO team and CSMs with clear, actionable recommendations
Build reports and dashboards that surface lead volume, quality, and trend data by client
Write clear narrative summaries that translate performance data into plain language the team can act on — your reports need to make sense to someone who doesn\'t speak SEO or ad data
Support CSMs with the performance context they need for internal reviews
What We\'re Looking For 2–4 years of experience in SEO, digital marketing analytics, or paid media — ideally with exposure to both execution and reporting. You work well independently, manage multiple clients without dropping details, and know how to turn data into a clear story.
Hands-on SEO fundamentals — you can diagnose crawl issues, optimize on-page elements, and track keyword performance without a checklist
Local SEO fluency — you understand how local search works and why it matters for service-area businesses
Fluency with the tools: Google Search Console, Google Analytics (GA4), Ahrefs, BrightLocal, and Screaming Frog
Paid media literacy — you understand how Google Ads and Meta campaigns are structured and how to read delivery and performance data
Report-building experience — GA4, Looker Studio, Tableau, or similar
CRM experience — Salesforce, HubSpot, or similar
Strong analytical instincts — you spot trends and anomalies before they surface as problems
Clear written communication — your summaries are concise, specific, and easy to act on
Excel and Google Sheets comfort — pivot tables, performance tracking, data organization
A detail orientation that doesn\'t quit — accuracy across client accounts and deliverable archives is non-negotiable
Experience in home services, remodeling, or contractor marketing is a plus.
How We Hire Application and resume
15-minute phone screen
Preliminary Zoom interview
Strengths assessment
Culture-fit interview
Practical interview
Reference and background check
Offer
What We Offer $55,000–$70,000 base salary based on experience
25 PTO days + 11 paid federal holidays (36 total paid days off per year)
401(k) with up to 4% company match
CGN covers 50% of health and dental premiums + fully covers life insurance
Vision coverage and paid parental leave
Full-time in our Charlotte office for the first 90 days, then hybrid — 3 days in-office
Ongoing investment in certifications and professional development
To Apply Submit your resume and a brief note on a report or analysis you\'ve built — what the data showed and what it drove.

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