Content Strategist, Digital & Insights

Craft content strategies and compelling copy that align with business objectives and resonate with target audiences across a range of clients
Develop, write, and edit content across multiple channels — including websites, blogs, and social media — ensuring consistency in voice, tone, and message
Help manage content calendars, ensuring alignment to strategy across all relevant digital platforms
Conduct content and competitor audits and develop audience personas to inform strategy and identify market trends
Present ideas, strategies, and content recommendations to internal and external stakeholders
Collaborate closely with cross-functional teams — creative, research, data analysis, digital, and subject matter experts — to ensure cohesive content execution and storytelling
Use performance metrics to continually refine content strategies, proactively identifying opportunities for growth and improvement
Stay abreast of industry trends, emerging platforms, AI tools, and SEO/AEO guidelines to ensure content remains competitive, relevant, and discoverable

Requirements
3-5 years of experience in content strategy, copywriting, or a related field
Degree in English, Journalism, Marketing, Advertising, Communications, or a related field
Portfolio or work samples demonstrating strong writing, editing, and proofreading skills across multiple mediums
Working knowledge of content marketing tactics, including SEO, AEO, email marketing, and web analytics
Strong communication and presentation skills, both written and verbal
Organizational and prioritization skills that lend themselves to project management
Creative thinker who adapts quickly and collaborates well under deadline pressure
Comfortable collaborating with team members of different skillsets and backgrounds, from concept development to delivery of the final product
Proficiency with Word, PowerPoint, and Excel; experience with content management systems a plus
Familiarity with WordPress editing processes a plus
Applicants must be currently authorized to work in the United States on a full-time basis; the employer will not sponsor applicants for work visas.

Core Competencies
Demonstrates expertise in content strategy and copywriting, with a strong ability to create compelling content across various digital platforms. Proficient in SEO, AEO, and content marketing tactics, while effectively collaborating with cross-functional teams to drive engagement and meet business objectives.

Highest-signal resume keywords
Content Strategy Development
SEO/AEO Knowledge
Copywriting and Editing
Project Management Skills
Strong Communication Skills

ATS Optimization Keywords
Hard Skills
Content Marketing
Web Analytics
Audience Persona Development
Content Audits
Performance Metrics Analysis

Soft Skills
Creative Thinking
Collaboration
Organizational Skills
Presentation Skills
Adaptability

Industry Keywords
Content Strategy
Copywriting
Digital Platforms
Content Calendar Management
Market Trends

Tools & Technologies
Word
PowerPoint
Excel
Content Management Systems
WordPress

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