Customer Marketing Manager

Coca Cola Beverages South Africa has an exciting opportunity in the Sales & Marketing Department. We are looking for seasoned individual with necessary skills & experience for a Customer Marketing Manager role.
Key Duties & Responsibilities Key Outcome
Customer Marketing Strategy & Execution
Develop and implement customer marketing strategies aligned to channel priorities, shopper insights, Route-to-Market (RTM) objectives, and Annual Business Plans (ABP) to drive sustainable volume, revenue, and market share growth.

Shopper & Category Management
Lead category and shopper marketing initiatives by analysing customer, shopper, and market insights to identify growth opportunities, optimise assortment, improve category performance, and strengthen in-store execution effectiveness.

Channel & Customer Business Planning
Partner with Sales, Trade Marketing, Revenue Growth Management (RGM), and Key Account teams to develop customer business plans, promotional calendars, activation plans, and commercial initiatives aligned to customer and channel priorities.

Commercial Performance & Revenue Growth
Drive commercial performance through customer-specific initiatives, promotional effectiveness, pricing support, pack mix optimisation, and activation strategies that improve customer profitability, category growth, and market share.

Customer Insights & Analytics
Analyse customer, category, shopper, and market performance data to identify business opportunities, customer trends, execution gaps, and strategic interventions that support business growth and improved customer engagement.

Promotional & Activation Governance
Lead governance of customer marketing campaigns, trade activations, category initiatives, and customer promotional programmes to ensure alignment to brand standards, commercial objectives, and ROI expectations.

Budget & Trade Investment Management
Manage customer marketing budgets, trade investments, promotional spend, and category initiatives to ensure financial governance, budget compliance, and effective return on investment.

Cross-Functional Collaboration & Stakeholder Engagement
Collaborate with Sales, Trade Marketing, Supply Chain, Marketing, Finance, RGM, and external customers to align customer strategies, improve execution quality, and strengthen commercial partnerships.

Team Leadership & Capability Development
Lead, coach, and develop Customer Category Specialists to strengthen analytical capability, customer engagement, category management execution, and overall team performance.

Continuous Improvement & Innovation
Drive continuous improvement, innovation, and best-practice customer marketing initiatives to improve customer experience, category leadership, shopper engagement, and commercial effectiveness.

Functional Capabilities Customer Marketing Strategy
Shopper & Category Management
Channel & Customer Planning
Commercial Growth & Revenue Optimisation
Customer Insights & Analytics
Promotional & Activation Strategy
Cross-Functional Commercial Collaboration
Budget & Trade Investment Management
Customer Relationship Management
Team Leadership & Capability Development
KBI Customer Volume & Revenue Growth
Category Growth & Market Share
Customer Profitability
Promotional ROI
Trade Investment Effectiveness
Customer Satisfaction & Engagement
Numeric Distribution & Availability
Shopper Conversion & Activation Effectiveness
Budget Compliance
Team Capability & Performance
Skills, Experience & Education Education Bachelor's Degree in Marketing, Business Management, Commerce, or related field.
Postgraduate qualification will be advantageous.
Experience 6-10 years of experience in FMCG Customer Marketing, Category Management, Trade Marketing, or Commercial Experience.
Proven experience in customer planning, shopper marketing, and category management.
Experience managing trade investments, customer activations, and commercial performance analytics.
Leadership experience managing customer or category-focused teams.
Skills Customer marketing and category management capability
Commercial and financial acumen
Shopper insights and data analytics capability
Strategic planning and customer engagement skills
Budget and trade investment management capability
Cross-functional stakeholder management
Negotiation and influencing capability
Leadership and coaching capability
Communication and presentation skills
Ability to drive commercial growth and execution excellence
General The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing.

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