Media Planning and Buying (Planning)_04

Manager, Strategy

The Manager, Strategy will help to deliver client business objectives through bespoke and insight rooted media plans. Key to this role is the ability to steward strategic & tactical plan development and implementation, including channel allocations, flighting strategies, and budget scenarios.
Responsibilities:
Be a champion for the brands you support and continually strive to find innovative solutions that build the brand
Provides oversight and training to junior team members
Provide excellent client service by being responsive, accountable and detail oriented
Stays up to date on industry and consumer trends, competitive activity, best practices and opportunities across channels
Studying demographic data and consumer profiles to identify desired target audiences
Presents recommendations and educational materials to the client and internal team
Integrating strategic planning philosophy into communication plan development
Overseeing the execution of and present media plans to clients
Helping develop planning objectives and strategies that coincide with the client's marketing direction
Gauging media performance to determine the extent to which the original objectives and strategies are met
Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
Consistently utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts
Strong Leadership and Management skills, with the ability to inspire and motivate a team. Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data. Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners. Proficiency in Media Planning and buying tools and platforms. Strong understanding of Project Management Methodologies and process improvement techniques. Understanding of financial operations, Budget Management, Strategic Planning, and media activation. Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.
Experiences:
Minimum of 3+ years of experience in media operations, preferably in an agency or media organization.
Strong knowledge of media planning, buying, and optimization across various channels.
Retail/eCommerce/entertainment experience
Relevant post-secondary education, training, or equivalent experience
Location: New York
New York: $50,000.00-$95,000.00