VP Lifecycle Marketing — AI-Powered Customer Outreach

Blue Yonder seeks a Vice President of Lifecycle Marketing to design and lead a new, unified lifecycle marketing function. This role coordinates customer communications across channels, including in-product and portal touchpoints, driving adoption and expansion.
The leader will partner with Revenue Marketing, CX, Product, and Sales to build scalable campaigns, leverage AI-driven personalization, and measure impact on retention and revenue.

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