Art Director Job at 3.1 Phillip Lim in New York

For more than two decades, 3.1 Phillip Lim has defined modern luxury through effortless sophistication, purposeful design, and a belief that style should empower everyday life. As the brand enters its next chapter, we are seeking an Art Director who will help shape and express our evolving visual identity across every customer touchpoint.

This role is for someone who is equal parts visionary, designer, storyteller, and creative leader. You'll partner closely with the CEO, Design, Marketing, Ecommerce, Retail, and external creative collaborators to ensure every expression of the brand feels thoughtful, elevated, and unmistakably 3.1 Phillip Lim.

Position Overview
The Art Director is responsible for leading the brand's visual identity across all channels. This person will define how the world experiences 3.1 Phillip Lim—translating seasonal collections and brand strategy into compelling visual narratives that inspire customers and strengthen brand equity.

The ideal candidate possesses exceptional taste, deep understanding of luxury fashion, and lead in-house or external teams to execute.

Key Responsibilities
Brand Artistic Direction

Champion and evolve the visual identity of 3.1 Phillip Lim.

Ensure consistency across all brand touchpoints.

Develop seasonal creative concepts that support collection launches and brand initiatives.

Translate business objectives into inspiring creative solutions.

Campaign Creative

Concept and art direct seasonal campaigns.

Develop mood boards, visual storytelling, casting direction, locations, styling references, and overall creative treatments.

Partner with photographers, stylists, set designers, hair & makeup artists, production teams, and creative agencies.

Oversee post-production and final asset delivery.

Graphic Design & Brand Assets
Lead the design and execution of:

Digital marketing assets

Website graphics

Lookbooks

Invitations

Printed collateral

Packaging

Brand presentations

Visual guidelines

Digital & E-commerce
Partner closely with the Ecommerce and Marketing teams to create:

Homepage concepts

Product storytelling

Editorial features

Social-first creative

Paid media assets

Motion graphics

Digital advertising campaigns

Social & Content

Establish a cohesive visual language across all social platforms.

Guide content creation while maintaining luxury brand standards.

Collaborate with content creators and creative partners.

Identify emerging visual trends without compromising brand authenticity.

Retail Experience
Collaborate with Retail and Visual Merchandising teams to create:

Window concepts

Store graphics

In-store storytelling

Packaging & Customer Experience

Shopping bags

Boxes

Tissue

Hangtags

Printed inserts

Collaborate with head of Design and freelance creatives.

Build and maintain a network of best-in-class photographers, illustrators, stylists, motion designers, and production partners.

Present concepts to Ceo and senior management team with clarity and confidence.

Maintain creative excellence while balancing timelines and budgets.

Qualifications

8–12+ years of experience in art direction within luxury fashion, lifestyle, or premium consumer brands.

Deep understanding of typography, layout, photography, color, composition, and visual storytelling.

Experience directing fashion campaigns and editorial shoots.

Strong knowledge of digital content creation and social platforms.

Expert proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator).

Experience working with motion design and video production is highly preferred.

Excellent communication, presentation, and leadership skills.

Highly organized with the ability to manage multiple projects simultaneously.

What Success Looks Like
Within the first year, you will:

Zero in and Laser focus the visual identity of 3.1 Phillip Lim.

Create a consistent brand language across every customer touchpoint.

Produce memorable seasonal campaigns that strengthen brand desirability.

Improve the quality and consistency of digital and social content.

Build a network of world‑class creative collaborators.

Help position 3.1 Phillip Lim as one of the most visually distinctive voices in modern luxury.

Who You Are
You have impeccable taste and understand that great design is both emotional and strategic. You're curious, collaborative, and culturally aware. You care deeply about craftsmanship and details, but you're equally comfortable moving quickly and solving creative challenges. You thrive in entrepreneurial environments where you can shape the future of a brand rather than simply maintain it.

Above all, you believe that creativity has the power to build lasting emotional connections between people and brands.

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