Digital Communications & Community Engagement Specialist

Digital Communications & Community Engagement SpecialistSacramento Regional Program Center - Sacramento, CA 95819OverviewSalary Range $20.00 - $22.00 Hourly Position Type Full Time Job Shift Day Travel Percentage Up to 25%DescriptionThe Digital Communications & Community Engagement Specialist is responsible for the day-to-day execution of the council's social media and digital marketing efforts, as well as the development of a year-round episodic volunteer program. This role creates engaging content, grows and engages digital audiences, and uses performance data to strengthen marketing efforts. The specialist also recruits, coordinates, communicates with, and recognizes episodic volunteers who support signature events and other council priorities. Working under the strategic direction of the Director of Marketing and Communications, this position helps expand the council's reach, strengthen community relationships, and develop a reliable network of volunteers who can support the council throughout the year.Key ResponsibilitiesDigital CommunicationsOwn the day-to-day management of the council's social media channels, including content planning, creation, scheduling and publishing, community management, user-generated content, audience growth, and performance analysis, with an emphasis on significantly increasing follower growth and engagement.Manage and optimize paid digital advertising campaigns in coordination with membership recruitment, program, fundraising, and other council priorities; analyze campaign performance, identify trends, and recommend adjustments to improve reach, engagement, conversion, and return on investment.Develop compelling digital content and stories that showcase the Girl Scout experience, elevate member and volunteer voices, and strengthen awareness of the council's mission and impact.Support public relations and broader communications efforts through story development, user-generated content, and content creation across multiple channels.Community EngagementBuild and maintain a strong, year-round pool of episodic volunteers who can be recruited, deployed, engaged, and recognized for their support of council signature events and activities.Build relationships with corporate volunteer groups, community organizations, schools, and community partners to expand episodic volunteer opportunities.Maintain accurate episodic volunteer records, including contact information, volunteer interests and preferences, event participation, attendance
o-show history, and other relevant engagement data; use this information to appropriately segment volunteer outreach and improve recruitment and retention.Analyze historical volunteer participation, attendance, no-show, and retention data to forecast volunteer needs and recruitment targets for future events.Manage volunteer communications throughout the event lifecycle, including recruitment, registration confirmation, assignments and shifts, arrival instructions, reminders, day-of information, changes, and post-event follow-up.Perform other job duties as assigned.QualificationsAssociate's or Bachelor's degree in Marketing, Communications, Nonprofit Management, or related field.Minimum of 2 years of relevant experience in digital marketing, communications, social media, community or volunteer engagement, or a related field. Equivalent combinations of education and experience will be considered.Experience managing social media platforms and creating engaging and professional digital content.Experience planning and evaluating paid digital advertising campaigns to improve results.Experience coordinating volunteers, events, community partnerships, or outreach initiatives preferred.Strong writing, editing, storytelling, and project management skills.SkillsSocial media management, content creation (copywriting and visual storytelling), scheduling, community engagement, and platform administrationPaid digital advertising using Meta, Google, LinkedIn, or similar platformsMarketing analytics and campaign reportingCommunity engagement and online audience growthVolunteer recruitment, coordination, and stewardshipBasic knowledge of Canva, Adobe Creative Suite, or similar toolsMicrosoft Office Suite and project management platformsCompetenciesStrong communication and interpersonal skillsRelationship-building skills with volunteers, community partners, and staffStrong organizational and time management skills; ability to manage multiple priorities and deadlinesAbility to work independently and collaborativelyAdaptable and flexible in a fast-paced environmentInitiative and follow-throughCustomer service mindsetCommitment to diversity, equity, inclusion, and belongingPhysical & Other RequirementsAble to lift and carry 25 poundsMust possess a valid California driver's license, a clean driving record, and provide proof of insuranceWork Hours/TravelMust have access to reliable transportation and be willing to travel as required (up to 20% within council boundaries), including occasional overnight travel.Ability to work a flexible schedule, including evenings, weekends, and council-required events throughout the year.Position is hybrid, with a combination of in-office and remote work based on operational and team needs.GSHCC Community StatementGirl Scouts Heart of Central California (GSHCC) is a girl-centric and performance-driven community. At GSHCC, our mission is to build girls of courage, confidence, and character, who make the world a better place. Across 18 counties, we offer an array of programming and perspectives with the goal of ensuring all girls, volunteers, and staff have a safe space, where they can learn and grow and be their authentic selves. Our entire Community Statement can be found in the GSHCC Employee Handbook.Girl Scout PromiseOn my honor, I will try:To serve God* and my country,To help people at all times,And to live by the Girl Scout Law.Girl Scout LawGirl Scouts of all ages recite—and live by—the ideals listed in the Girl Scout Promise and Law. They remind us to do our best in being kind to others, respecting ourselves, making the world a better place, and so much more.As a member of GSHCC staff, I will do my best to be:honest and fairfriendly and helpfulconsiderate and caringcourageous and strongresponsible for what I say and dorespect myself and othersrespect authorityuse resources wiselyand make the world a better place and be a sister to every Girl Scout