Senior Public Relations Director: F&B Team

The Food and Beverage Team at The Brand Guild works with some of the most iconic F&B brands in the country. Our team is growing, and we are looking for an experienced Senior Public Relations Director - someone with a deep understanding and love of food and lifestyle brands - to serve as the day-to-day lead and thought partner for a portfolio for some of the most exciting brands in the country. Our ideal candidate has a minimum of 8 years of PR agency experience in the F&B space, strong management experience and a desire to grow with a best-in-class team. We’re an entrepreneurial group who thrives on learning, collaborating, and winning for our amazing clients. If you share that spirit, we want to hear from you.
Note: This position is based in The Brand Guild’s NYC office with Tuesday-Thursday in-office.
Who You Are: A love of all things F&B
A problem solver and strategic thinker who has the excitement and experience to lead a team of whip smart storytellers
An expert in identifying and developing stories that drive visibility -- from creating major moments to developing a drum beat of ongoing pitches
Adept at leading essential press initiatives including research, writing and strategic thinking
A confident communicator and presenter that can serve as a main client lead
Extremely organized and detail-oriented
Someone who wants to join a collaborative, supportive, "in it to win it" team
What You’ll Do: Develop and drive integrated communications strategy for a range of clients in the F&B space, securing meaningful coverage that builds awareness and encourages engagement
Identify and ideate brand partnerships to elevate storytelling and earned reach
Lead proactive media outreach and relationship building efforts to secure high-impact coverage across national, regional and trade outlets
Analyze media performance and share clear, actionable insights to guide planning
Collaborate cross-functionally with Marketing and Events teams to amplify storytelling
Manage, mentor, and grow a team of smart, savvy and dedicated PR professionals, fostering a culture of creativity and results
What You Bring: 8+ years of public relations agency experience specializing food and beverage (CPG experience a plus)
Strong relationships with key industry press
A love of news, strong media relationships and a comprehensive understanding of the media cycle and media’s needs
Relationships that will help create brand partnerships and move them forward
Extensive experience managing multiple client accounts and direct reports
Excellent verbal and written communications skills, as well as organizational and planning skills
Ability to independently manage multiple projects and clients and meet deadlines in an agency environment
Why You’ll Love Working Here: People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
Professional development: Annual stipend, training programs, and mentorship opportunities
Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
Time to recharge: Robust PTO and paid holidays
Hybrid flexibility: Three in-office days that foster connection and creativity
Exciting clients: Work with best-in-class brands in our F&B portfolio
The Brand Guild is an equal opportunity employer committed to building an inclusive and equitable workplace. If you require accommodations during the hiring process, please contact careers@thebrandguild.com.

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